The Department of Health and Social Care (DHSC) have announced the launch of a new trial in Wolverhampton to encourage healthy eating and exercise.
Backed by £3 million from the government, the aim is to support people to live healthier longer lives while helping to cut waiting lists.
The trial – the first of its kind in England – will see participants given free fitness trackers which will be linked to the Better Health: Rewards app. The free app will generate personalised health goals for every participant – such as increasing their step count or eating more fruit and vegetables – in line with the Chief Medical Officer’s physical activity guidelines and the Eatwell Guide for a healthy balanced diet.
Over 20 weeks, participants will collect points for each goal they complete, which they can exchange for rewards including discounts for cinema tickets, and clothes or food vouchers.
The app also includes budget-friendly tips that support users to develop healthier habits, and challenges have been designed to be completed anywhere, no gym required.
National supermarkets including Sainsburys, ALDI, Morrisons, Tesco and Asda will be participating in the scheme so users can earn money off their food shop. Hundreds of other rewards are also on offer, including vouchers and merchandise from retailers including Amazon, Argos, Primark, M&S, John Lewis and Currys.
Gyms and leisure centres across Wolverhampton including PureGym, Places Leisure, Complexions and WV Active are also offering vouchers and discounts.