
Over the last three years, IGD have been collaborating with the food and consumer goods industry and the University of Leeds, to conduct real-life behaviour change trials, testing what works and what doesn’t. This research enables the industry to build knowledge around how to shift diets, accelerating the pace of change in food retail and health policy.
IGD’s previous Driving Change reports showcase results from in-store trials with Sainsbury’s and ASDA and the latest report covers the findings from an intervention run with Marks & Spencer’s in collaboration with the University of Leeds.
To view all the reports, click here.