IGD have published a free report which aims to help industry take action and refocus sustainability efforts on packaging solutions that have the greatest positive impact.
‘Packaging: which supermarket categories have the biggest opportunity for action?’ highlights that, to halve the environmental impact of all packaging systems by 2030, there needs to be at least a 20% reduction in the amount of packaging put on the market. This needs to be combined with significant environmental efficiency gains, including increased recycled content in packaging and increased material recycling rates.
The report also includes a supermarket heatmap to highlight where the environmental impacts of packaging are most significant within an average UK supermarket.
The report and heatmap can be downloaded here