Jan 28th, 2022
2 mins
Wrap has partnered up with ‘Behaviour Change’, a social enterprise, to try and align the industries battle against food waste more closely with emissions caused by household waste.
This new partnership will allow them to use behavioural insights and strategies, piloting and testing interventions to ensure government, businesses and charities were working more closely together to tackle climate change.
WRAP confirmed that 45% of UK emissions arose from the products we used and how we used them – with behavioural change a vital part of reaching net zero.
The partnership is aimed at making environmental messaging more effective by engaging directly with the public through the likes of Love Food Hate Waste, Recycle Now, Love Your Clothes and Clear on Plastics.
It will also support environmental commitments made by organisations and governments, including Courtauld 2030 and the UK Plastics Pact.
