by Sales-I
Jan 7th, 2021
4 mins
BFFF

Welcome to the announcement for the Best New Centre Plate/Main Course – Fish and Seafood Foodservice Product in the 2020 – 2021 British Frozen Food Awards sponsored by sales-i.

The First Shortlisted Company

Congratulations to the British MSC Hake Supremes from the M&J range at Brakes. Our judging panels thought; the product was a good size and appearance, very tasty and lovely flakes.

Brakes commented; “We always look forward to the BFFF Frozen Food Awards and we’re delighted to see Brakes products across such a wide array of categories shortlisted. We’re passionate about food and this is a fantastic endorsement of the innovation and quality of our frozen range. This is even more meaningful at a time when many of our customers are taking a fresh look at frozen, as a solution for the market unpredictability that has resulted from the Coronavirus pandemic.”

The Second Shortlisted Company

Congratulations to the Fruit De Mer from the M&J range at Brakes. Our judging panels thought the product; was great looking and delivers on flavour and not seen anything like this before.

sales-i British Frozen Food Awards Sponsor Foodservice Product

The Third Shortlisted Company

Congratulations to the Florentine Fishcakes from Paramount 21. Our judging panels thought the product had; good texture, excellent flavour and overall eat was very pleasant.

Ali Hannaford, the Executive Chairman from Paramount 21 commented, “We are delighted that our Florentine Fishcakes have been shortlisted for Best New Centre Plate this year. Our NPD team are always working to combine innovation with unbeatable flavour and quality, and this melt-in-the-middle fishcake is a perfect example of that. Congratulations to all those shortlisted.”.

The Fourth Shortlisted Company

Congratulations to the Southern Fried Pollock Burger from Whitby Seafoods. Our judging panels thought the product had; well seasoned, good crunch to the coating, and enjoyable eat.

Whitby Seafood comments; “We are delighted to be shortlisted for our MSC Southern Fried Fish Burgers which make up part of our delicious coated seafood portfolio using only high quality ingredients, always crafted with care in Whitby, North Yorkshire. We love making bloomin’ special seafood and recognition for this is an added bonus!”

Congratulations to all our shortlisted companies and commiseration to the rest of the category product entries. The BFFF look forward to announcing more category shortlists, they will be released once a week until early march 2021.

sales-i British Frozen Food Awards Sponsor Foodservice ProductThank you to our Category Sponsor sales-i.

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