Aug 18th, 2020
2 mins
The federation has a number of exciting projects planned to promote the wider Frozen Food Industry. We aim to capitalise on the newfound exposure for Frozen, during the COVID pandemic, from promoting the health benefits to the advantages of food waste and sustainability in the modern day supply chain.
In order to utilise the expertise and creativity of the industry, the BFFF are forming a specialist marketing group to give you (and your company) the opportunity to be involved in some of the industry benchmarking projects we have planned. The group will meet 6 times a year and in these meetings you will be able to contribute your thoughts and ideas for the messaging and communications for the wider industry.
The BFFF are taking the Frozen Category into unchartered waters with the planned projects, so this is an exciting chance to make a difference for the industry and an opportunity to come together to demonstrate the strength of Frozen. If you are interested in being apart of this specialist industry group, please contact Harry Hinks.
