Oct 22nd, 2020
4 mins
Yorkshire-based The Ice Co has launched a new drinks recipe book to give families fresh inspiration while looking for things to do in lockdown.
The Little Book of Drinks, available for free from The Ice Co website, or for £3.99 on Amazon, includes recipes such as The Fizzy Sweet Slushie, and The Watermelon Slushie, to inspire mini mixologists and their families to get creative in the kitchen.
The book launch comes hot on the heels of The Ice Co’s Great Summer Freeze campaign, designed to inspire families to have fun at home and make adventurous, non-alcoholic drinks to enjoy together. Children across the country were asked to design their own drinks recipe to be in with a chance of having their recipe featured in the book and printed on one million packets of Party Ice, stocked in Tesco and Sainsburys nationwide.
The launch of The Little Book of Drinks comes as The Ice Co has seen record sales of its premium product, Super Cubes, giant ice cubes that are made from spring water, and most commonly enjoyed with premium tipples.
Ginny Woolhouse, Head of Marketing at The Ice Co, said:
“With families currently not able to get out and about as much, finding ways to keep the kids busy at home has been essential. That’s why we’re on a mission to inspire parents by giving them something to help get creative juices flowing.
“Bagged ice isn’t just something for adults drinking alcoholic drinks – it’s also a key ingredient for mocktails, non-alcoholic beverages and drinks like smoothies too. The Little Book of Drinks showcases just what you can do with different varieties of bagged ice, and we hope it sparks creativity and excitement.
“The upsurge in sales of Super Cubes in recent months shows us that consumers are looking for fresh and exciting drinks to try at home, and are getting creative in the process. What’s more, they’re opting for quality over quantity, seeking that premium drinks feel from the comfort of their own home.”
Consumers can download a free copy of the Little Book of Drinks here, or purchase a hard copy of the recipe book from Amazon.
