The Lutosa brand stays with Lutosa SA
(Leuze-en-Hainaut, Belgium – 17th August 2015)
Contrary to press reports in the last few days with regard to the takeover of the Findus Continental Europe activities by the Nomad Foods group, both Lutosa’s Belgian plants and the Lutosa brand remain full property of Lutosa SA (member of the McCain group).
Belgian family-owned Lutosa SA from Leuze-en-Hainaut was acquired in 2013 by the Canadian family-owned group McCain. Following that acquisition the European Anti-Trust authorities compelled McCain to stop all commercial activities in the European retail segment under the Lutosa brand.
These activities represented close to 2% of the Lutosa turnover and were subsequently sold to Findus, in which transaction Findus acquired the exclusive license to use the Lutosa brand in the European retail segment for a period of 7 years.
Lutosa SA continues to sell and develop the Lutosa brand in all other market segments across the world.
Last week’s takeover of Findus by Nomads Foods in no way impacts the 2 Belgian Lutosa production sites and its 800 staff.
About Lutosa SA
Lutosa is a dynamic Belgian company active in potato processing since 1978. It employs 800 staff at 2 production sites in Leuze-en-Hainaut and Sint-Eloois-Vijve. In 2014 750,000 tonnes of potatoes were transformed into 400,000 tonnes of chilled and deep-frozen fries, frozen potato specialties and dehydrated potato flakes.
Since its start Lutosa has seen exponential growth. It now exports 91% of its production to 125 countries all over the world. It boasts a strong brand, a commercial approach based on proximity, advanced technology and a wide range of products, manufactured to the highest quality and hygiene standards.