We had the pleasure of Charles Bank, co-founder of The Food People, joined us for this year’s BFFF Business Conference, where he talked to us about the top 10 food and drink trends of 2021/22.
It was interesting to hear that frozen is one of the top 10 trends – “Consumers of all ages are very enticed by the taste, health and budget credentials of frozen food”.
When this is combined with the innovation, and minimal waste, frozen is seen as being very relevant today. It is also comforting that the freezer makes consumers feel prepared.
Our category also fits well into two other trends Charles highlighted of ‘mini splurge’ and ‘thrift’.
The ‘mini splurge’ is the food equivalent of the ‘lipstick effect’ where consumers use small treats to reward themselves. This is where small luxury food items come to the fore – this can include a finished product or providing an indulgent frozen item to be combined with other ingredients e.g., frozen exotic mushrooms into an omelette.
Thrift is with a key focus on the environment so that purchasing decision are made based upon the impact on the climate or as Charles stated, “Consumers and Businesses are getting thrifty for both cost and environmental reasons”.
These are only some of the top line points from his presentation. For those that booked for the Business Conference a full recording of the presentation will be made available.
The presentation from this year’s Frozen Food Business Conference will be made available to all attendees. If you were not able to purchase a ticket, please contact Siobhan O’Callaghan.