by BFFF
May 26th, 2021
3 mins
BFFF

Last week we were joined on our Wednesday Webinar by James Spicer of Kantar who gave us an update on the Retail Grocery Market and provided some insight into the performance of the Frozen Category.

He highlighted how challenging the Retail Market will find it to achieve year on year growth as we lap last year’s incredible performance.

The data also shows, as the Government eases the lockdown rules, consumers are increasing their shopping frequency in store which in turn is driving down the average basket size.

There are some regional variations with the East, London and Midlands above the UK average.

James also highlighted that many consumers are still to return to cafes/restaurants or pubs/bars.

Over the 52-week period to 18.04.21 Frozen had grown by just under £900m and had out-performed the Total Grocery Market in percentage value growth at 13.8% versus Grocery at 11.1%. Volume was up by 10.7% – some 2.9% above Total Grocery.

What was even more surprising, is the Frozen Category saw 1.3 bn trips up year on year by 2.7% whilst Total Grocery saw a decline of -12.4%.

This growth was supported by an increase in sales of freezers and with consumers visiting their freezers more often.

To access the full recording, plus the slides, members can access via this link.

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