One of the most iconic vegetable crops for the UK is the humble pea. It represents the largest single product volume of frozen green vegetables sold in the UK and the UK grown crop is considered a highly consistent and quality product.
We have been collaborating with the British Growers Association in the work they do through their ongoing media campaign of ‘Yes Peas!’.
They seem most effective in getting exposure in both the trade and consumer media. Combined with social media work.
Members who are interested in this can find their November Report by following this link.