Young’s Seafood is celebrating a major milestone in reducing its environmental impact and promoting sustainable business practices after meeting all its 2020 targets for packaging reduction, ahead of the self-imposed end of year deadline.
In 2018 Young’s committed to reduce plastic packaging by 10%, whilst significantly cutting its use of paper packaging. This was part of a broader strategy to ensure that 100% of all its packaging is reusable, recyclable or compostable by 2025.
Young’s is proud to have now achieved those targets early, successfully removing over 170 tonnes of unnecessary paper packaging and 300 tonnes of plastic packaging in the process.
To achieve its targets on plastics, which are linked to the UK’s Plastics Pact, it undertook a review of its entire product range. In addition, Young’s was able to replace 127 tonnes of other plastics with recyclable materials.
Young’s success has been down to its focused strategy which comprises of five distinct components: Redesign, Remove, Reduce, Reuse and Recycle.
Helen Nickells, Head of Packaging Development at Young’s said: “We are hugely aware of our responsibility to bring great tasting seafood to the nation’s table in a sustainable way and to reduce our use of packaging is a vital part of this.
“The packaging reduction we have achieved to date has also allowed us to generate additional environmental benefits, including taking 256 lorries of the roads and significantly reducing our carbon footprint.
“This is not the end of the road by any means, the results to-date are brilliant, but we must not lose site of the journey ahead.”