Wholesale meat suppliers and catering butchers, Campbell Brothers, have unveiled a new ‘Responsible Sourcing’ guide, showcasing the business’s core values, as well as renewed dedication to ethical sourcing, quality and traceability within foodservice.

Currently, meat and poultry is the leading category, at 40%, where people take most notice of sustainability claims[1]. From farm to plate, this further highlights the need for greater transparency in regard to sourcing and animal welfare.

Designed for its customers, suppliers and key players within the meat industry, Campbell Brothers’ new guide clarifies and spotlights its standards, reinforcing ethical and sustainable practices and ultimately supporting the development of a stronger, more transparent supply chain.

Developed by its Sustainability, Sales, and Health and Food Safety teams, the ‘Responsible Sourcing’ guide delves into what Campbell Brothers is doing in terms of quality management, its work with suppliers and local farmers, sustainable and ethical sourcing, product certifications, as well as the latest industry trends.

[1] Mintel, Sustainability in Food, UK – 2025

Neil McCole, Sales Director at Campbell Brothers, said: “I’m delighted to present our new ‘Responsible Sourcing’ guide, reflecting not just our commitment to quality, but our responsibility to the entire foodservice supply chain, from farmers and producers to chefs and consumers.

“By being transparent about our sourcing standards and working closely with ethical and sustainable suppliers and industry partners such as Dunbia, the Agriculture and Horticulture Development Board (AHDB), Quality Meat Scotland (QMS) and the Red Tractor assurance scheme, we aim to set a benchmark for trust and integrity in our industry.

“Responsible sourcing is at the heart of everything we do, and we believe that when our customers know the amazing story behind their ingredients, everyone benefits – from farmer to consumer.”

Campbell Brothers’ ‘Responsible Sourcing’ guide will be updated annually, along with one of its sister brands, Direct Seafoods, which, after two editions, will release its 2025/2026 issue later this year.

To read Campbell Brothers ‘Responsible Sourcing’ guide, please visit: https://viewer.ipaper.io/bidcorp/bidfresh/campbell-brothers/campbell-brothers-responsible-sourcing-guide-20252026/?page=1