Oct 1st, 2024
2 mins
The Agriculture and Horticulture Development Board (AHDB) have published an interesting article which, based on Kantar data, looks at how our eating habits have changed since the Covid pandemic and what the main drivers are behind our dietary decisions.
The article reveals that typically, 56.9% of main meals eaten at home contain meat, fish or poultry, this is in comparison to vegetarian meals (including eggs or dairy) at 24.8% and plant-based meals at 18.3%. (Kantar Usage, Total main meal occasions, 52 w/e 18 February 2024)
Also the total number of meals eaten within the home has decreased by -2% year on year due to more people returning to the office, consumers eating on the go or treating themselves to a meal out. When looking closer at the types of meals eaten within the home, it can be seen that meat-based meals have declined by just -1.2%, compared to vegetarian meals at -2.4% and vegan meals at -0.8% year on year. (Kantar Usage, Total main meal occasions, 52 w/e 18 February 2024) .
And in terms of the latest trends within the GB population, consumers are increasingly likely to be a ‘Meat, Fish or Poultry (MFP) Non-Avoider’* (72%) or a Flexitarian**(23.4%).
You can read the article in full here
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