by BFFF
Oct 3rd, 2014
6 mins
BFFF

Almondy Launches Dynamic Duo
with Cadbury and Philadelphia Partnership

Almondy has added two new cakes to its foodservice range of gluten-free frozen desserts by linking up with the biggest brands in their fields – Cadbury and Philadelphia.

The Swedish bakery’s brand new Cadbury Gluten-Free Chocolate & Almond Cake and Philadelphia Gluten-Free Almond Layered Lemon Cheesecake will provide a ‘dynamic duo’ for sweet menus and –thanks to the power of superbrands – help caterers cash in on consumer demand for added value and great taste.

Almondy’s new Cadbury Gluten-Free Chocolate & Almond Cake offers menus a real point of difference; not only is it topped with the nation’s favourite chocolate – Cadbury is the leading name in the chocolate tablet market (43% share)± – but it is the only Cadbury branded gluten-free dessert out-of-home. The cake combines delicious layers of chocolate cream with a naturally tasty almond base, which is then smothered with Cadbury Dairy Milk and topped with Cadbury Dairy Milk buttons – a dessert which will appeal to real chocolate lovers.

With foodservice analysts Horizons reporting that cheesecake is one of the top three desserts out-of-home*, Almondy’s unique Philadelphia Gluten-Free Almond Layered Lemon Cheesecake will also make a highly profitable menu addition. The cool and refreshing dessert combines a delicious almond base with layers of creamy Philadelphia, covered in fresh lemon frosting. The new cheesecake also offers the brand power of the UK’s top cream-cheese, with Philadelphia boasting a 70.7% market share**.

Almondy is one of the top five brands in the frozen dessert market†, enabling caterers to take advantage of the consumer demand for the popular Swedish bakes being driven by retail.

Andrew Ely, Managing Director of Almondy, says: “Almondy is already a well-established brand within the frozen dessert and special diets category, so we are thrilled that we can support operators with a dynamic duo that offers powerful brand reassurance and wide appeal out-of-home. Not only do they deliver on quality and taste, the cakes are also highly convenient for caterers – they come frozen and pre-portioned offering significant savings in labour and wastage.”

Perfect for sweet menus, Almondy also offers significant profit opportunities for operators looking to offer coeliac friendly options and cater for the 11% of the UK population that avoid gluten for medical or lifestyle reasons+.

Andrew adds: “All of our cakes are gluten-free and made in a dedicated gluten-free site. Almondy’s solid reputation in the gluten-free market really can help operators target this rapidly-expanding market that’s predicted to be worth £519m by 2016°. 78% of consumers believe operators could be doing more when it comes to gluten-free dishes∞ so there’s a huge opportunity up for grabs, especially as our new Cadbury and Philadelphia cakes proves gluten-free shouldn’t be boring!”

The dynamic duo are the latest additions to the full range of frozen and pre-cut almond based desserts which includes the toppings of a number of well-known chocolate brands – the “ultimate in chocolate indulgence” ‘Almondy with Toblerone’; the best-selling Rainforest Alliance certified ‘Almondy with Daim’ and ‘Almondy with Caramel & Peanuts’. Almondy’s cakes are also suitable for Kosher and Halal diets.

With over thirty years of baking expertise, Almondy is enjoyed in more than 45 countries, by 106 million people every year globally. The Swedish cakes are available in 3663, Brakes and all good frozen food wholesalers.

† Grocer Product Survey 2013 ± MAT to WE 06.09.14 *Horizons Menurama 2013 ** AC Nielsen, Cream Cheese Philadelphia, YTD to w/e 06.09.2014 ^ Toluna/Almondy Consumer Insight March 2014 +Coeliac UK ° Kantar World Panel ∞Toluna Consumer Insight July 2013

To find out more about Almondy please call 020 7795 8148
or visit www.almondy.com/en

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