Following the success of its Price Freeze promotion in December, Bidfood, one of the UK’s leading foodservice providers, is giving customers another way to save with its new Your Favourites cashback offer, running throughout March and April 2026.

In an industry currently facing rising food and energy costs, tight margins, and ongoing supply chain pressures, operators are under more pressure than ever to maintain profitability while delivering consistent quality to customers. This initiative continues Bidfood’s commitment to helping them manage costs, providing up to £100 cashback on a specially selected range of popular products.

The “Your Favourites” cashback offer helps ease these challenges by reducing the cost of essential and popular purchases, allowing businesses to protect their margins and focus on delivering exceptional service.

The promotion features almost 140 products, spanning everyday essentials and customer favourites across multiple categories. Many of these products featured in Bidfood’s recent Price Freeze promotional campaign.

The scheme enables operators to continue benefiting from great value on the products they rely on most, while helping them effectively navigate the ongoing pressures facing the foodservice sector.

Katie Sillars, Head of Commercial Growth Initiatives at Bidfood, said:

“After the positive response to our Price Freeze promotion, we wanted to give operators another way to make meaningful savings on the products they use every day. With ongoing cost pressures and cautious customer spending, this cashback offer helps operators manage their budgets without compromising on quality or choice.

“It’s a practical way to manage food costs, allowing businesses to reinvest in their teams, menus, and customer experience. Every bit of support counts when planning ahead and keeping operations running profitably, and we’re proud to help our customers continue delivering great value to their own customers.”

As frozen continues to over-index on convenience and reduced food waste, the refreshed Tenderstem® Frozen range delivers what shoppers increasingly expect: quality without compromise, available whenever they need it. Always there in the freezer when fresh has run out, Tenderstem® Frozen offers the same sweet, slightly nutty taste and distinctive eating experience the brand is known for.

Harvested at peak quality and frozen shortly afterwards to lock in flavour and texture, the range is just as delicious as it is convenient — a natural fit for a brand built on quality and everyday versatility.

The relaunch brings Tenderstem® Frozen into the brand’s recently refreshed visual identity. The updated look sharpens its premium positioning and strengthens standout on shelf, reinforcing Tenderstem®’s distinctive personality while maintaining the strong recognition that has made it a fixture in shopping baskets across the UK.

The frozen range builds on continued brand momentum. Tenderstem® continues to reach more shoppers nationwide, growing penetration and driving conversion within the broccoli segment. As more shoppers trade up within the category, they are choosing the broccoli that delivers on the brand’s “Broccoli but Better” promise.

With strong brand equity, increasing shopper penetration and a refreshed presence in frozen, Tenderstem® is well placed to drive incremental growth across the total vegetable category — offering retailers a premium, branded option in a segment where quality cues matter more than ever.

What happened in February?

February saw currency markets reacting to conflicting economic data, new trade tariffs and geopolitical tension. The dollar finished the month strongly.

The dollar regains ground

Tensions in the Middle East drove a dollar rally at the end of February and into March as the US currency found favour as a safe haven asset. Investors bought dollars after US and Israeli missile strikes on Iran and Tehran’s retaliation; a prolonged conflict could drive significant and unpredictable money market fluctuations. The US currency was also supported by low expectations of an imminent rate cut by the Federal Reserve (Fed). Despite its rally, the dollar remains down by well over 11% against the euro over the last 12 months.

Sterling slides on a sense of uncertainty

Sterling remained in something of a holding pattern for much of the month, as investors reacted to mixed economic signals. Figures released mid month painted a picture of fragile economic recovery in the UK, with GDP increasing by just 0.1% in the final quarter of 2025. However, more recent data showed a strong expansion in private sector activity. A poor showing by the ruling Labour government in the Gorton and Denton parliamentary by-election weighed on the pound as investors priced in a period of political uncertainty; sterling has now lost over 6% against the euro in the last 12 months.

The euro steadies

The euro’s progress stalled after a strong start to the year, mostly due to a strengthening dollar. Nevertheless, the EU currency continues to benefit from the eurozone’s low inflation and settled monetary policy, with no further rate reduction on the cards in the next few months. Interest rates in the eurozone are stable at 2.15%, well below the 3.75% rates in the US and UK. The euro has weakened by nearly 1% against the dollar over the last month, but much of that decline can be explained by the ramping up of tensions in the Middle East and investors seeking safe havens amid the chaos.

What’s in store for March?

The dollar

The big question for dollar watchers as we move into March is how the currency will be impacted by a prolonged conflict in the Middle East. The war has the potential to hike oil prices and make the movement of goods and people problematic. The dollar may initially benefit from its safe haven status, but that could reverse if the conflict were to continue through the month. Allied with further Trump tariffs announced in February, confidence in the dollar could eventually slide. Late spring could also herald the implementation of a more dovish monetary policy under new Fed chairman Kevin Warsh, assuming his nomination is confirmed.

The pound

The pound is not considered a safe haven asset and is likely to be hit in the short-term as investors prioritise caution in a chaotic situation. The early evidence supports the theory that the pound will suffer against a resurgent dollar while military action continues, with sterling hitting its lowest level against the dollar since last December. Other pressures could include US tariff policy and the UK’s uncertain economic recovery. The Chancellor’s Spring Statement (3 March) will provide some clues as to the underlying state of UK finances. The pound remains susceptible to short-term shocks.

The euro

The euro will likely continue to benefit from the EU’s stable fiscal situation, though fallout from tensions in the Middle East and US tariff policy may weigh on the euro dollar pair. Much will depend on the Fed’s monetary easing agenda and when any rate cuts might hit. At the moment we just don’t know, though investors are pricing in at least two cuts this year. Hints of an impending US rate cut could strengthen the euro, but the opposite is also true. By contrast, many investors expect the euro to outperform the pound in the medium term, especially if UK Prime Minister Starmer comes under increased pressure to hike public spending from fretful Labour Party MPs.

The takeaway?

Expect some exchange rate volatility in March. Conflict in the Middle East, coupled with political uncertainty in the UK, are likely to make money markets choppy through the month. Much depends on how long military action continues.