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USEFUL RESOURCES TO ASSIST IN UNDERSTANDING NEW ‘LESS HEALTHY FOOD’ RESTRICTIONS

Members will recall last week’s article highlighting that new advertising rules for ‘less healthy foods’  have now entered into force.

This week the BFFF attended a meeting, as well as a follow-up webinar hosted by the ASA and CAP on ‘LHF: The Basics’. The slides from the webinar are now available here and members can also watch the recording via the CAP YouTube channel.

Further guidance on this topic is available on the ASA website, which you may also find helpful, and Clearcast have also written a blog.

Questions can also be directed to the ASA Copy Advice Team although we would encourage you to review the guidance linked above first, as it may already address your query.

Please contact Clearcast directly if you have a question about their forms and procedures.

To keep up to date with upcoming ASA/CAP events you’re also encouraged to sign up to their newsletter via their website.

SEAFISH UK AT IFE

Seafish UK (Stand N3950 at IFE 2026) is marking a year of strong growth, industry recognition and expanded partnerships, following a standout 2025 that built on long-standing relationships across retail, foodservice and the wider seafood sector.

The past 12 months saw the business strengthen its presence across multiple channels, supported by product innovation, award recognition and an increasing focus on community engagement.

Strengthening partnerships and community links

In 2025, Seafish UK became official Club Partners of Hull FC and Club Ambassadors for the Hull FC Foundation. The partnership reflects deep family and regional ties, with the Carter and Acklam families having long-standing connections to the club and its community.

Through the Hull FC Foundation, Seafish UK has supported grassroots programmes and initiatives designed to create lasting local impact, reinforcing its commitment to investing in the communities that support the business.

Growing digital engagement

Seafish UK also saw continued growth across its digital platforms in 2025, reaching several milestones:

  • LinkedIn: more than 2,000 followers
  • Instagram: more than 1,000 followers
  • The Latest Catch newsletter: more than 1,000 subscribers

The business says this growth reflects meaningful engagement with customers, partners and peers across the food and drink industry.

Standout products and retail performance

Several products emerged as strong performers across retail and foodservice during the year, including:

  • Ocean Bistro Beer Battered Cod Goujons
  • Nanna Carter’s Battered Haddock Burgers
  • Nanna Carter’s Jumbo Seastars
  • Lidl Deluxe Chunky Cod & Haddock Fingers

Retail was a key focus in 2025, with eight new product launches across major partners. These included Lidl GB, Iceland | The Food Warehouse and Heron Foods, alongside the return of popular seasonal and limited-edition lines.

Accreditations and awards

Seafish UK continued to hold a range of recognised industry accreditations throughout 2025, including MSC Certification, BRCGS Accreditation, British Frozen Food Federation membership, Sedex membership and Quality Food Awards recognition.

The business also received multiple awards during the year, including honours from the British Frozen Food Federation, the Quality Food Awards and the Halloween Free From Awards.

Industry engagement and events

Seafish UK maintained an active presence across key trade shows and industry events in 2025, including exhibiting at IFE, attending Seafood Expo Global in Barcelona, and participating in conferences and buying group meetings across wholesale and foodservice.

Building on this momentum, the business is planning an expanded trade show presence in 2026.

Looking ahead to 2026

As Seafish UK looks ahead, plans are in place for new retail and foodservice launches, further product development and continued growth in community partnerships. Work is also underway on a refreshed look for the Sheltie range, with new products and packaging set to launch in 2026.

Seafish UK will be exhibiting at IFE 2026 on Stand N3950, where visitors will be able to find out more about the business, its brands and its plans for the year ahead.

SMETA, ETHICAL AUDITING AND SUPPLIER DUE DILIGENCE: A PRACTICAL FRAMEWORK FOR THE FROZEN FOOD INDUSTRY

Executive Summary

Ethical auditing has become a core requirement in today’s frozen food supply chains, driven by buyer expectations, regulatory pressure and growing scrutiny of global sourcing practices. This article explores how SMETA has evolved from a compliance tool into a widely adopted industry framework for assessing labour standards, health and safety, environmental impact and business ethics. It examines why ethical auditing is now non negotiable, how SMETA works in practice, and what both buyers and suppliers need to consider when building resilient, transparent supply chains. The article concludes with a practical SMETA supplier checklist to support structured due diligence and responsible sourcing decisions.

 

From buzzword to baseline

Ethical sourcing has become a defining issue for the global food industry, particularly in sectors reliant on international supply chains such as frozen ingredients. What was once treated as an optional layer of reassurance has evolved into a core requirement for doing business with major manufacturers, retailers and foodservice operators.

At the centre of this shift sits SMETA, the Sedex Members Ethical Trade Audit. While the term is now widely used across procurement and supplier discussions, its significance goes far beyond a simple audit label. SMETA has become a shared framework for how ethical, transparent and responsible supply chains are assessed and managed.

SMETA was developed by Sedex as a practical methodology for evaluating labour standards, health and safety, environmental practices and business ethics within supply chains. Today, it is one of the most widely used social audit frameworks globally, with tens of thousands of sites undergoing assessment each year.

Its growing prominence reflects two clear industry drivers. First, buyer expectations have shifted decisively. Retailers and manufacturers increasingly require suppliers to operate under recognised ethical audit frameworks as a condition of approval. SMETA offers a common language and structure that buyers and suppliers can align around.

Second, transparency and risk management have moved to the forefront of sourcing strategies. In a globally sourced frozen food environment, businesses need confidence not only in product quality, but also in how people are treated, how sites are operated, and how environmental impacts are managed. SMETA provides documented, verifiable evidence of those practices.

 

Why ethical auditing is now non negotiable

Ethical audits are no longer viewed as optional or aspirational. For many suppliers, they function as a gatekeeping mechanism. Without evidence of audited ethical practices, suppliers may face delayed approvals, increased scrutiny or exclusion from tender processes altogether.

Beyond commercial requirements, regulatory and reputational pressures are intensifying. Legislation such as the EU Corporate Sustainability Due Diligence Directive places a greater onus on companies to identify, prevent and mitigate human rights and environmental risks within their supply chains. At the same time, investors, NGOs and consumers are paying closer attention to how food is sourced.

High profile media investigations into labour abuses or unsafe working conditions have demonstrated how quickly reputational damage can escalate. Ethical auditing does not eliminate risk, but it significantly reduces exposure by turning policies and commitments into tangible evidence.

SMETA’s shared audit model also offers operational benefits. A single audit uploaded to the Sedex platform can be shared with multiple customers, reducing duplication, audit fatigue and cost, while improving consistency and transparency across supplier assessments.

 

What SMETA looks like in practice

SMETA audits are structured as either 2 pillar or 4 pillar assessments. The mandatory pillars cover Labour Standards and Health and Safety. The 4 pillar audit extends this to include Environment and Business Ethics, allowing scope to be tailored according to risk profile, sourcing region and customer expectations.

A typical audit process includes a pre audit self assessment, followed by an on site visit involving document reviews, management interviews, worker interviews and a physical site inspection. The resulting report identifies any non conformances and sets out a corrective action plan with defined responsibilities and timelines. This information is then made available to buyers through the Sedex platform.

Crucially, audit readiness is not about achieving a perfect report. It is about demonstrating systems, transparency and a commitment to continuous improvement.

 

Moving from compliance to capability

For suppliers, being SMETA ready means embedding ethical practices into daily operations. This includes maintaining accurate employment records, managing working hours and payroll transparently, implementing documented health and safety procedures, and where applicable, monitoring environmental impacts and business ethics policies.

For buyers, effective use of SMETA goes beyond checking that an audit exists. Reviewing corrective action plans, understanding repeated issues and tracking improvement over time provides a far more meaningful picture of supplier performance.

When used properly, ethical auditing becomes a tool for strengthening relationships rather than policing them. Shared expectations, clear standards and transparent data support better communication, reduced risk and more resilient supply chains.

 

Your Practical Supplier SMETA Checklist

When onboarding or reviewing suppliers, procurement and technical teams should ensure the following criteria are met:

  1. The supplier holds a valid SMETA audit report from the past 12 months.
  2. The audit scope is appropriate to the risk profile, covering 2 or 4 pillars as required.
  3. Labour standards and health and safety requirements are fully assessed.
  4. Environmental and business ethics pillars are included where relevant.
  5. All non conformities are documented with corrective actions and deadlines.
  6. Evidence shows corrective actions have been implemented and closed.
  7. Working hours, wages and employment conditions comply with local and international laws.
  8. Environmental impacts are monitored, with improvement measures in place.
  9. Raw material sourcing is traceable and documented.
  10. Ethical trading principles are embedded into supplier contracts and reviewed regularly.
  11. The supplier commits to re assessment and continuous improvement.

Used consistently, this checklist supports structured due diligence and reduces reliance on assumptions or informal assurances.

 

Conclusion

Ethical auditing has become a fundamental part of responsible sourcing in the frozen ingredient sector. Frameworks such as SMETA provide a practical, credible way to assess suppliers, manage risk and demonstrate transparency to customers and stakeholders.

As supply chains grow more complex and scrutiny increases, the ability to evidence ethical practices is no longer a differentiator. It is a requirement. Companies that integrate ethical auditing into everyday sourcing decisions are better positioned to build trust, protect their reputation and ensure long term supply chain resilience.

WE’RE EXCITED TO SHARE SOME BIG NEWS!

Three independent, UK based, family-run laboratories have come together to offer you even better service and expertise. Starting January 1st, 2026 Food Test Labs in Doncaster, PIQ Labs in Crickhowell and Microsearch Labs in Hebden Bridge will be operating under a new name: ifplabs UK.

What Does This Mean for You?

  • Same Trusted Service—Even More Expertise: Our team brings decades of experience in food and drink testing.
  • Quality You Can Rely On: We’re committed to accuracy, innovation, and outstanding customer care.
  • Convenient Nationwide Collection: With over 30 refrigerated vehicles, we can collect samples from almost anywhere in the UK.

Danny Franklin, Commercial Director of ifplabs UK said.

We are thrilled to start 2026 operating under ifplabs UK. PIQ, Food Test and Microsearch have provided industry leading analysis and technical support to the food industry for many years. I am confident that unifying these companies for 2026 will allow our customers to have better access to our services and will provide us with more scope and opportunity to reach and support more FBO’s within the UK and beyond.

Want to Learn More? E-mail uk.sales@ifp-labs.com for further information – we’re here to answer your questions and offer our support.

SIMPLY FOOD SOLUTIONS LAUNCH DISCOVERY KITCHEN, BRINGING WORLD FLAVOURS TO HOSPITALITY WITH FIVE NEW PRODUCTS FOR 2026

Simply Food Solutions have launched Discovery Kitchen, a new hospitality-focused brand that has launched within Bidfood supplying high quality, British-made global dishes that help businesses deliver consistent, enticing menus with ease.

Offering a trusted core range spanning cuisines from India, Mexico, Asia and Italy, alongside a bespoke development service, Discovery Kitchen is launching five trend-led products for 2026, including Korean-inspired Sticky Gochujang Chicken, Tofoo Red Thai Curry and Mediterranean Beef & Fennel Meatballs.

These complement the existing range, which includes dishes such as a Shakshuka base sauce to make a quick, authentic Middle Eastern breakfast or brunch, as well as easy-to-prepare options like an authentic buttery Makhani Chicken Curry, fragrant Thai Green Curry and aromatic Singapore Noodles.

Developed in collaboration with Bidfood’s Culinary Director, Martin Eshelby, the range is informed by insights from Bidfood’s 2026 Food and Drink Trends[1], and reflects the growing demand for world flavours and the trends that are set to inspire menus in the next two years.

Each product has been tried, tested and developed closely with customers, ensuring they meet the practical demands of modern hospitality kitchens. Designed to save time, simplify preparation and maintain consistent quality, Discovery Kitchen dishes help businesses deal with the impact of labour shortages, rising costs and skill gaps without compromising flavour.

All dishes are halal-certified and supplied frozen in either individual, or multi-portion formats, with pouches and trays for speed, efficiency and consistency. Each dish delivers authentic global flavours while supporting kitchens with limited staff or skills, making them a practical choice for businesses looking to balance quality and convenience.

Yaqoob Ishaq, Managing Director at Simply Food Solutions said: “Discovery Kitchen marks an exciting evolution for Simply Food Solutions, reinforcing our commitment to innovation and quality through chef-led solutions designed to help hospitality businesses stay ahead in an ever-evolving foodservice landscape.

“With consumer demand continuing to grow for global cuisines and culturally diverse flavours, we are proud to offer high-quality dishes that not only meet these expectations but also help simplify operations for foodservice providers.”

Martin Eshelby said: “Discovery Kitchen gives the hospitality sector dependable, on-trend food that performs every time. We focus on flavour, quality and simplicity. We don’t just supply dishes; we work hand-in-hand with our customers to perfect them, fine-tuning flavours and creating customised menu options that work seamlessly in any kitchen.”

The Discovery Kitchen range supports all types of hospitality businesses including pubs, restaurants, hotels, travel and leisure, universities, and business and industry.

Combining authentic world flavours, cook-from-frozen convenience and operational reliability, Discovery Kitchen helps businesses deliver consistently high-quality dishes in a challenging trading environment.

For more information visit: www.bidfood.co.uk/our-products/our-range/discovery-kitchen.

[1] https://www.bidfood.co.uk/food-and-drink-trends-2026/

THE GCA’S ANNUAL GROCERIES SECTOR SURVEY IS NOW OPEN

You can complete the survey here: https://start.yougov.com/refer/vW0nTkrkFgpYJ1

Suppliers have until 22 February to respond and tell the GCA about their experiences supplying the designated retailers.

The survey is carried out by independent polling company YouGov, on behalf of the GCA, and responses will be treated in the strictest confidence.

Past surveys have played a significant role in helping the GCA to understand the retailers’ behaviour and to take action to ensure the retailers are complying with the Groceries Code (GSCOP).

The GCA will also commission YouGov to conduct anonymous follow-up interviews with a select group of respondents to explore supplier concerns in more detail. If you would like to take part, please provide your consent and contact details at the end of the survey.

If you have any questions about the survey, please contact the GCA at enquiries@groceriescode.gov.uk

Member Benefits

Exclusive Partnership deals on key products and services:

  • BFFF energy deals and rates
  • Vypr member deals and introduction
  • Defib Plus deals
  • Company Shop – membership
  • Mentor – MHE training health check

Exclusive access to networking opportunities and events:

  • Meet the Buyer events (retail & foodservice)
  • Annual Business Conference with networking dinner
  • Specialist H&S and Technical Conferences
  • Special interest groups (packaging, frozen food temperatures)
  • Annual Lunch
  • Awards Night
Upcoming Events More Events
Sponsorship Packages

We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

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what our members say...
  • Wakefield Council

    “What an amazing piece of work and indicative of how BFFF respond to the concerns of their members and make an impact on the whole industry sector.”

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  • Sysco

    “You guys really ‘Do The Right Thing’ for the good of the industry”

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  • Darta

    “The BFFF awards night is becoming an “appointment not to miss” on our calendar and we again enjoyed it immensely together with lots of well-known people from our industry. The…

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  • Kantar Worldpanel

    “The Business Conference was an excellent day that was very well organised and allowed so many likeminded individuals in the room to learn so much more around the Frozen industry….

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  • Lakeside Food Group Ltd

    “This Not For EU labelling situation alarmed us and quickly became a major worry to our business. These are times when you really rely on some support and from previous…

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  • Meadow Vale Foods Limited

    “We had a few questions with respect to the new EPR waste packaging legislative changes. I know some of my colleagues have been assisted by BFFF in the past so…

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  • Newberry International Produce Ltd

    “I am writing to express my heartfelt gratitude for the outstanding event you organised. I have only worked in this sector for the past nineteen months coming from twenty-five years…

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  • Place UK Ltd

    “The BFFF 2024 Conference was compelling and thought provoking, with a many relevant and interesting topics covered at great pace and some depth by excellent speakers – will certainly attend…

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  • Roswel Spedition GMBH

    “Thank you and the team for rushing around so brilliantly before, during and after the conference. It was pleasure to be part of the conference.”

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  • Seara

    “The event was great, in my opinion. Not only it was very well organised, but the venue and the catering were excellent too. Furthermore, the content of the presentations was…

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