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CHALLENGES THAT WILL ARISE FROM THE UPCOMING PLASTICS TAX

New Legislation concerns
By Barry Turner, director, British Plastics Federation – a plastic and flexible packaging group

From April 2022, plastic packaging produced in, or imported to, the UK which does not contain at least 30% recycled plastic, will be subject to a levy of £200 a tonne.

Meanwhile, in the November budget Chancellor Rishi Sunak included several measures that will impact on the nation’s air quality, including the partial end of a controversial red diesel tax break.

Both legislative measures raise questions and concerns for those in the frozen food supply chain.

The present design of the plastic tax, although well intentioned, presents the plastic packaging supply chain with challenges. This is because it does not recognise the current supply, regulatory or technical constraints, nor the timescale to sensibly address these issues.

The risk is that some specifiers of packaging in applications where recycled content cannot be included, will take measures to mitigate the increased cost. This will drive some to examine if less material can be used, move to structures that are less recyclable, or switch materials. Some of these alternatives could result in greater environmental impacts and will not help drive the demand or use of increased recycled material.

Recently a body of 13 scientists and environmental experts called on the media and others to ensure the realities of plastic pollution are not misrepresented. They also stated that action to reduce plastic pollution needed to be well informed and appropriate, and simply switching material use was not the right solution. Solutions would derive from design and ensuring markets and facilities exist to recycle all plastic waste.

Currently in the UK we lag behind the rest of Europe in this regard because we do not collect all plastics. As a result, the UK has an under-invested waste sorting and recycling infrastructure for plastics. However, the collection of bottles is widespread, and now more than three quarters of councils collect pots tubs and trays. Although only 28 councils collect plastic film and flexible packaging, representing only 5% of film and flexible plastic packaging consumers use.

The reliance on mechanical recycling and requirements stated within food contact regulations has limited the development of the supply of recyclate for use within food contact applications. These regulations include the requirement that either 95% or 99% of the recyclate (depending on the polymer) must be derived from a food contact application in its first use. There are some developments in the marketplace that are expected to make some of the requirements easier to meet, such as the verification of first use, but their widescale adoption will take time.

As a result, the main feedstock for food contact materials is currently limited, which has restricted the development of the market in the use of recyclate in food contact applications. At present most food contact safe recyclate is derived from PET and HPDE bottles.

Barry Turner Plastics Federation Article

Of course, collection of all plastics for recycling is only the beginning of the journey. UK waste management companies will need to invest to handle all plastic formats, as they have done in the rest of Europe, to sort plastics effectively and efficiently.

In addition, if recycled content is required in food contact applications then bearing in mind the types of polymer and film designs in use, chemical recycling will be required. This is due to the thin structures, high ink coverage, barriers, additives and the fact that more than one polymer can be used to enable the necessary barriers.

At the moment chemical recycling is still an emerging recycling technology, but with plants now having operated successfully for several years elsewhere in Europe, applications are now starting to hit the shelves. Tesco was an early adopter and is now using chemically recycled material to package one of its cheese lines. This is part of a closed loop system, in which material collected from Tesco customers was converted into oil through pyrolysis. This oil was then used to make new cheese packaging.

Tesco, in common with several other retailers, has resorted to offering consumers front-of-store collection points for film and flexibles. This offers consumers the opportunity to recycle plastic packaging that cannot be put out for recycling either kerbside or at household waste recycling centres.

This lack of kerbside collection service of all plastic packaging can and should change with the introduction of extended producer responsibility. This will give the UK the opportunity to catch up with the rest of Europe. Some councils are getting ahead of the curve. One located in the West Midlands is partnering with eight other councils in forming a consortium and is intending to build its own super materials recycling facility (MRF) to produce high quality material for recycling with chemical recycling.

The MRF is even configured to effectively sort from co-mingled streams and in many ways mirroring what is already happening in Europe using the very latest in automated sorting. These MRFs can accept plastic film, alongside paper and other materials and automatically sort it to a high-quality standard.

So, the solutions can begin when we start collecting films and flexibles from the kerbside. In the interim the only other solution for the collections of films is in the front of store collection points. There is now an intention by all major retailers to offer this service, similar to that trialled by Tesco this year. For councils who want to be early adopters, there are two models to follow. Either the example being set by West Midlands or by working with recyclers as part of the Extended Plastics Partnership for Innovation in Circularity (EPPIC) program to be launched by Ecosurety.

As far as rigid plastic packaging is concerned the journey can begin earlier as these containers are already collected. Therefore, to include recycled content will depend more on the availability of regulatory permission and having recycling facilities in place to provide food safe recyclate.

Article from The Frozen Food Report 2021 – view full report here

HOW PRNS HAVE PERFORMED IN 2020

PRN Performance
By Richard Dove, global key account manager, extended producer responsibility (EPR)

PRNs – packaging recovery notes – provide evidence businesses are meeting the producer responsibility requirements of the Packaging and Packaging Waste Regulations. In short, businesses large enough to be covered by the regulations have to account for a certain amount of recycling and ‘recovery’ of packaging waste.

2020 will not be fondly remembered by many, but it has shown the PRN system responding to some of the gamut of challenges the UK has faced as a result of the pandemic.

The progress in meeting recycling and recovery obligations, from 2 million tonnes set in 1997 to 8 million tonnes in 2019, has been achieved using an efficient and flexible mechanism of market-related subsidy based on PRNs, rather than by more inflexible alternatives such as taxation.

This flexibility means the price of PRNs can be highly volatile, creating concern amongst some producers used to working in more sedate commodities markets such as foodstuffs and energy. However, this volatility is a function of the responsive nature of the system: to provide a fair level of subsidy where and when it is needed to meet the broader statutory recycling objectives, without unduly burdening producers.

Early in 2020 there was genuine concern that the deteriorating economic situation and the eventual lockdown would result in insufficient PRNs being available for the year. Discussions took place between government and producers at the highest levels to seek to preserve the integrity of the system and avoid widespread noncompliance by producers.

Beyond domestic considerations, conditions in international markets have also had a significant effect on demand for materials and therefore the availability of PRNs. Export PRNs (PERNs) can only be issued when the material has moved out of the UK.

In January 2021 the compliance cycle starts again with both new challenges and continuing trends.

The prospect for PRNs in 2021 remains uncertain. The virus and its adverse effects on all our lives is yet to pass and structural changes to both international and UK markets for recycled materials will continue.

Recycling targets have now been set for 2021 and 2022. The widely anticipated removal of the recovery (nonrecycling) target has been partially offset by higher than anticipated increases in some of the other material-specific recycling targets.

Following two years of volatility in the PRN market it is a fool’s game to predict 2021 – the best advice remains to keep a close watch on all the relevant information and trends.

Article from The Frozen Food Report 2021 – view full report here

WHY FIRMS LOOKING TO CUT CARBON EMISSIONS, AS WELL AS COSTS, SHOULD ASSESS THEIR PALLET MATERIALS

High Performance Wrapping Solutions
By Andrew Chinnery, managing director of Excelerate Ltd and member of BFFF’s Packaging Special Interest Group

According to a report from The Guardian, an estimated 8.3 billion tonnes of plastic has been produced since the 1950s, and only 9% of it being recycled. The rest has either been buried or burnt.

With scrutiny on the polythene industry, manufacturers now have a responsibility to minimise their impact on the planet. Over the past few years, we have seen industry leaders working towards reducing their plastic usage and removing unnecessary plastics from their products, whilst also creating more sustainable and eco-friendly solutions for their customers.

It is a step in the right direction. But what about the plastics you do not typically see?

In the UK, it’s estimated more than 150,000 tonnes of pallet wrap is used every year. With this comes significant plastic waste, which is hampered by using cheaper, mass produced films – meaning substantially more polythene must be used for the job and rolls are often discarded due to poor performance.

Unfortunately, it is not an easy problem to solve. Using conventional films with reduced thickness results in lost performance and the potential for product loss and unstable pallets, not to mention all the dangers and costs involved in a pallet collapsing.

One solution is using multi-layer nano technology, which delivers the strength of traditional films but reduces the thickness by up to 50%.

There are now established supply routes for the thinnest high-performance films and those which contain recycled content to match that required by UK government.

Other solutions include using plastics produced as a by-product of sugar production (sustainable crops). These high-tech films are now being trialled in breathable (perforated) applications.

By switching to these films, businesses can cut the cost of packaging items, as well as the carbon footprint.

Article from The Frozen Food Report 2021 – view full report here

THE BIG INTERVIEW: DIRK WOHLGEMUTH, DIRECTOR OF SALES AND MARKETING AT IIC PACKAGING

IIC Packaging is one of the leading suppliers of individual food packaging in Europe. The Freiburg-based company, which has sales offices in Great Britain, Australia and Hong Kong, develops bespoke injection-moulded and thermoformed sustainable food packaging for all key sectors of the food industry. Here, director of sales and marketing Dirk Wohlgemuth, discusses his role in the business and the challenges ahead for frozen brands.

Dirk Wohlgemuth moved to the UK 20 years ago to help with the sales and distribution of IIC’s products to the UK and Australia.

Prior to the pandemic, he spent most of the week travelling to the company’s production sites and to customers, but now like so many of us, his day is punctuated by phone calls and virtual meetings. The upside, as well as having more quality family time, is that he is spending more time developing packaging ideas.

Food manufacturers from 40 countries use IIC’s award-winning concepts, for everything from ice cream to frozen fruit and vegetables, as well as organic and vegetarian products.

One of these was Aldi’s rainbow ice-cream, which was sold in the UK for 10 weeks from June 2020 as a special limited edition. The retailer donated 50 pence per package sold to the NHS and the Teenage Cancer Trust.

IIC provided the ice cream packs at a discounted price, but Dirk describes it as a ‘challenging project due to the required speed to market’.

He notes: “From artwork to delivery we had less than two weeks and COVID-19 obviously didn’t help.”

With the aim of raising as much money as possible, commissioning a limited-edition product and packaging was a smart move. According to Dirk, it means ‘food manufacturers can increase the incentive to buy and thus achieve higher sales in the short term’.

He also sees it as a sustainability win, adding: “In my experience, limited-edition product packaging is re-used more often because the packaging has a curiosity and collector’s appeal. However, this is highly dependent on the packaging design. We see that a high proportion of our packaging is re-used and we pay attention to re-use and recycling right from the development phase in order to close the loop.”

Of course, sustainability is a critical issue for the packaging industry, and something IIC has at the heart of its values. The headquarters of IIC remain in Freiburg, also known as the ‘Green City’ for its sustainability concepts, innovation and environmentally-friendly solutions.

As a producer of 600 million food packaging items per year, IIC is acutely aware of its ecological responsibility, so when developing new packaging concepts, particular attention is paid to the principles of reduce, reuse and recycle, as well as the development of new sustainable materials.

One example is IIC’s grass paper packaging. Already popular on the continent for fruit and vegetable packaging, Dirk describes it as ‘an alternative to the current Kraft paper offering as it helps reduce the CO2 emissions by 25% in comparison to conventional or recycled cartons and is also fully recyclable’.

But how realistic is the idea that alternatives to traditional packaging, and especially plastics, will become mainstream in the near future?

Dirk says: “Alternatives need to fulfil a lot requirements: they need to make a tangible improvement to the environment, need to be produced efficiently and provide all the benefits that plastic does, such as being hygienic, recyclable and safe for food, and provide the shelf life to reduce food waste.

“We have tried several materials, including tapioca starch, olive stones, sugarcane and PLA (polylactic acid). Unfortunately none are real solutions yet in terms of production process, recyclability, degradability, availability and sustainability. However, all our current packaging is 100% recyclable.”

So the holy grail of packaging is something that’s affordable to produce, easy to process after use and truly sustainable. But does Dirk think it’s possible to tick all these boxes?

“Yes, I think it is possible as there are many developments in terms of materials, like chemically recycled polypropylene, and production technologies are improving all the time to help reduce weight and use less energy. Plus there are now better recycling processes, allowing for a more efficient circular economy. We invest a lot of time in research and development and have some exciting new concepts on the horizon.

“I think there will be loads of developments coming to the market over the next few years. We will go through a period of innovation with different materials, production methods driven by the need for a circular economy and the necessary reduction in plastic.”

In terms of the specific challenges around creating packaging for frozen food, we know it needs to be easy to produce and process, suitable for freezing whilst protecting the food inside, and able to stand out in the freezer cabinet.

But can frozen brands also harness the power of packaging to boost the image of frozen food?

Dirk advises: “I think the brands should look more at using different formats, shapes and designs to do this. I believe in this way products can differentiate themselves in the market to have a better shelf appeal. But one of the most positive things brands can do in terms of packaging design is ensure their products are easy to open and user-friendly for the customer.”

PACKAGING TRENDS FOR 2021 AND BEYOND.

In the last of our packaging series we look ahead at the trends that will shape packaging in the coming years, and how the frozen industry can capitalise on upcoming innovations.

2020 was a complicated year for environmentally-friendly packaging as attention shifted to tackling COVID-19.

Prior to the pandemic, eco-conscious buyers had been putting pressure on many companies to adopt sustainable packaging that came with a smaller carbon footprint. Plastic bags at supermarkets were becoming an increasingly rare sight and plastic straws were replaced with paper.

But some of these positive steps were undone when the pandemic took hold. Many supermarkets reverted back to plastic carrier bags as single-use plastics have been considered a safer, more hygienic option.

But as we embark on 2021, earth-friendly packaging options will once again become a hot topic as environmentally-minded consumers push back against the re-implementation of single-use plastics.

Some of the new eco-friendly alternatives to watch in 2021 include bio-plastic alternatives such as biodegradable shrink films which are made from plant-based materials, some of which is food waste such as banana peels. Right now, there are a growing number of companies producing these bio-films and we’re seeing more enter the market.

As we’ve previously discussed, these materials are often more expensive than traditional plastic shrink films, and more difficult to process. But it’s a trend that will continue to grow, and in turn the infrastructure to process them will catch up and prices will eventually come down.

Currently all plastics present a sustainability problem; there is a lack of infrastructure to process some of them, and the rest can only complete a few cycles before material quality deteriorates significantly and it cannot be recycled again.

In tandem with the scaling up of plastic-free single-use packaging and of reuse and refill, in 2021 chemical recycling innovations will gain traction. Most technologies work my breaking polymers down into monomers, ready for purification and then making new materials and products.

Corporates approaching chemical plastics recycling as part of their materials approach include Nestle, Unilever, Tesco and Henkel.

The trend for reusable and refillable packaging will also gain pace. For evidence of this you only need to look to the 2020 success of Loop. Such was customer demand for the online refillable packaging service, it has now opened in 48 US states, up from nine when it launched in May the previous year.

Here in the UK, Loop has officially launched its UK pilot e-commerce programme with Tesco as its UK retail partner. Via Loop, UK consumers can now order a wide variety of products including juices, sauces, shampoo, soaps, moisturiser and washing detergent in customised, brand-specific and private label, durable refillable packaging.

Nestle demonstrated how the initiative can work in the frozen sector when it’s Hagen Dazs ice-cream became available on Loop in a reusable double-walled steel container that keeps the product at optimum temperature during transport and consumption.

Paul Jenkins, founder of The PackHub, is currently compiling its Global Packaging Trends Compendium. While it identifies sustainability as one trend, Paul notes that sustainability wins sometimes come at the expense of another important factor; convenience:

“The consumer wants  products which are resealable, easy-to-use, easy-to-carry. But the more complicated the packaging, the more difficult it is to recycle. Convenience will play a huge part in packaging design in the coming year, but brands and retailers must balance these considerations with their sustainability goals.”

Away from sustainability-based trends, an interesting development to keep an eye on is interactive and gamified packaging; in other words, any packaging that engages the consumer through physical or digital interactions. There are two main applications for these types of packaging.

Digital technologies such as smartphone scanning and augmented reality capabilities can effectively engage customers with high end video content, while other forms of digital tech (such as QR coding) are used to track shipments and record data about the location, safety, and condition of the package.

Clearly the application of this type of packaging has its limitations for frozen, but it is expected to continue to rise in popularity, so now is the time to think about its potential in boosting the image of frozen.

Paul says this forms part of a wider trend to boost shelf appeal, which includes things like metallic finishes and digital printing. He also says the pandemic has prompted a sharp rise in demand for antimicrobial materials: “The technology has been around for a while but it will become more commonplace as hygiene habits become ingrained.”

Hygiene, sustainability and safety are going to shape the way frozen food is packaged for years to come. The brands which thrive will be those that recognise the changing needs and concerns of the consumer and respond with innovative solutions that can be produced at scale.

PREMIUMISATION

Despite a surge in sales during lockdown, elevating the perception of frozen remains a challenge with some consumers. How can brands harness the power of packaging to further raise the profile of the sector and attract more consumers to the frozen aisle?

When thinking about packaging design, all brands must consider shelf impact because people can’t help making snap judgements. A frozen product could be restaurant quality, but if the packaging is unappealing, people might never know.

But frozen brands face additional challenges. Firstly, people don’t tend to linger in the frozen aisle and freezer doors tend to obscure packaging. Secondly, convincing consumers of the quality of frozen remains something of an uphill battle.

As previously discussed, black plastic trays are often used to make products look more premium, but these cause problems at recycling facilities. What other approaches can brands use to reach the consumer through the frosted glass?

In the US, Callie’s Biscuits is widely recognised as an iconic Southern brand with national retail exposure. Its biscuits and cookies are fully baked before being frozen and packaged in colourful boxes with windows showcasing the distinctive handmade texture. The goal was for the vibrant packaging to evoke the feeling of a home-baked product.

Callies Biscuits founder, Carrie Morey, said: “You have to find a way to be innovative and stand out from behind the frosted glass of the freezer section and it’s incredibly important to see what your competition is doing. For years we had craft packaging, which was different in the frozen space, but it didn’t pop in the freezer section.

“This year, we changed to an assortment of vibrant coloured boxes. The box (unlike bags of frozen biscuits) stands on its own in the biscuit section because of its bright colour and shape. It is so important to put just as much time and care into your packaging as you do in your product. If one is underwhelming, the other will suffer.”

Brands competing in the frozen sector should follow the example of Callie’s Biscuits and focus on how their packaging design can convey a products unique properties, as well as the ‘fresher than fresh’ message, from the freezer.

Ultimately, raising the profile of frozen has bigger implications than increased sales figures. It is vital in the fight against food waste.

WRAP research shows that in 2018 the UK threw away 6.6 million tonnes of household food waste. Of that, almost three quarters is food we could have eaten. But simply by switching to frozen, families can almost halve levels of food waste, as well as save up to £1,500 per year.

In the last of out series on packaging we’ll look ahead to the trends you can expect to see in 2021 and beyond.

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