A new online tool, launched by Intellectual Property Office (IPO), will allow businesses to improve their chances of registering a trade mark successfully. This new service is available to help people who have not applied for a trade mark before and have little or no knowledge of the application process.
This service has been built around consumer feedback and also features artificial intelligence (AI) powered checks and services to produce tailored results.
Customers can use the tool before they apply for a trade mark to:
- check if anyone already has a trade mark too similar to the one they want
- identify whether aspects of their proposed trade mark are not appropriate, such as offensive words or protected symbols (for example, geographical indications)
- identify the right groups of goods and services for their proposed trade mark
- see an estimate of their application costs
The tool does not:
- save the data that is input
- give legal advice
- form part of the formal trade mark application process – it provides guidance to help with the formal application
To access the tool go to the first page of the trade mark application form on GOV.UK, select the first option ‘trade mark owner or the authorised person within their business’ and click ‘continue’. You will then be presented with the option to access the pre-application tool or continue with your trade mark application.
For more information, please click here.


