On the 23rd October 2020, the EU overturned the Agricultural Committee’s proposal that certain terminology is misleading to consumers by lifting the ban on the use of words such as ‘sausage and burger’ to describe vegetarian and vegan products. However, MEPs did vote that descriptions such as ‘yoghurt-style’ or ‘cream imitation’ could not be used for plant-based products. This sector will have to create new words to describe their products.
Louise Davies, Head of Policy at The Vegan Society, argued that, “Plant-based products are already banned from using terms like ‘milk’ or ‘butter’ – despite there being not a single piece of evidence to suggest consumers are confused by these words.” She further added, “We are perplexed by this decision by MEPs who should be doing all they can to support the consumption of plant-based products to address the growing climate crisis.”
Whilst the European Dairy Association responded to the news by tweeting: “#EuropeanParliament votes the protection of dairy terms like ‘milk’, ‘butter’, ‘whey’ & alike! A good day for dairy, for European consumers and citizens and for Europe!”
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