YouTube phenomena the Sidemen have made their way to Brakes, with the launch of a new range of ice cream products under the collective’s Sides brand.

The group, which has a following of more than 22 million followers on YouTube, already successfully run Sides restaurants, where customers chilled out to the ice cream range as they developed and trialled it alongside premium ice cream manufacturer Beechdean.

Crafted at Beechdean’s state-of-the-art facility in Cheshire, the range features bold, indulgent flavours inspired by fan-favourite treats, including Marshmallow Cake; Chocolate Brownie Fudge Cake; American Style Cookie; Cookies & Cream Cookie; Chocolate & Vanilla Cone; and Stracciatella Stick.

The deal with Brakes, the UK’s leading foodservice wholesaler, will see the brand given national distribution, making the quality, trend-driven range available to foodservice businesses across the country for the first time.

Paul Nieduszynski, CEO of Sysco GB, said: “The Sidemen are currently one of the hottest tickets in town and we’re delighted to be able to give the out-of-home sector the opportunity to get their hands on what is sure to be an immediate hit! We’re confident that our customers are going to love the range of flavours, all backed by the on-trend Sides brand.”

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For further information please contact Kevin Coles – kevin@fifthdimensionpr.com or 07776026012

 

 

About Sysco 

Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. With more than 76,000 colleagues, the company operates 340 distribution facilities worldwide and serves approximately 730,000 customer locations. For fiscal year 2024 that ended July 1, 2024, the company generated sales of more than $78 billion. Information about our Sustainability program, including Sysco’s 2023 Sustainability Report and 2023 Diversity, Equity & Inclusion Report, can be found at: www.sysco.com.

Sysco in Great Britain 

As Britain’s leading national broadline supplier, Brakes delivers the highest quality fresh and frozen food and ingredients from its nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals.  It has the biggest range of award-winning products in foodservice.

kff and Medina Foodservice both offer a regional broadline service with a comprehensive range, delivered with a passion for customer service and local knowledge.

Sysco fresh businesses in Great Britain are led by Fresh Direct, which is the leading specialist supplier of locally and globally sourced fresh produce and dairy across Great Britain, bringing the best of the seasons to chefs’ menus, as well as the finest sourced fresh fish and seafood from M&J Fresh Seafood, as part of a consolidated delivery for many corporate customers.  The very best ingredients for chefs are available from fine food specialist Wild Harvest.

Brakes Catering Equipment provides commercial catering equipment for a variety of catering establishments and their services include a bespoke design service.

Specialist convenience supplier, Country Choice, completes the group and is Britain’s leading supplier of in-store bakery and retail foodservice products.

Sysco has 8,400 colleagues servicing more than 20,000 customers from 30 distribution centres across Great Britain.

Tim Adams, Sales & Marketing Director at Bidfood, is set to embark on a monumental challenge by participating in The Tour 21 in partnership with Flutter, cycling all 21 stages of the Tour de France route one week ahead of the professional race. The event aims to raise over £1 million for Cure Leukaemia, funding the Trials Acceleration Programme (TAP) Network, which facilitates pioneering clinical trials for blood cancer patients across the globe, with someone diagnosed with blood cancer globally every 27 seconds, highlighting the critical need for ongoing research and clinical trials.

Expressing his motivation, Tim stated, “Taking on The Tour 21 has always been a bucket list opportunity for me. I have looked on with admiration over the past few Tours at those that have taken part, and this simply feels like an immense physical and mental challenge that I am incredibly lucky to have the opportunity to take part in.”

Each rider in The Tour 21 commits to raising £30,000. Tim has already surpassed this goal, amassing over £86,000 to date. His fundraising success is bolstered by support from numerous connections across the foodservice industry, with brands such as Wafflemeister, Unilever, Flora, Nestle, Kellanova (Kelloggs) and Kraft Heinz backing his mission.

During stages 16 to 19, Tim will be joined by three riders from his sponsors—Jonathan Tribe (Flora), Tom Franklin (Heinz), and Henry Bowles (Unilever)—who will participate in a four-stage segment as part of their sponsorship, further raising awareness for the cause.

There are limited spaces remaining to join Tim and the Tour 21 team as part of a 4-stage package taking on stages 16-19, including the iconic Mont Ventoux. For more information on the 4-stage package visit https://www.thetour21.co.uk/.

“I’m excited to be part of a team that is going to raise such important funds for this great charity, £1m will be a hell of an achievement and I want to ensure I play my part in getting to this. To think that one day we may be able to prevent blood cancer through the research and trials that are enabled by our fundraising is a truly humbling and motivating thought.”

The Tour 21 team includes former National Chef of The Year, Hayden Groves, serving as a ride captain, underscoring the event’s deep connection with the foodservice industry.

Tim is approaching the £100,000 fundraising milestone and aspires to become The Tour 21’s highest individual fundraiser, aiming to surpass the current record of £120,000, which would fund over two clinical research nurses alone.

He calls upon the foodservice industry and the broader community to support his journey and contribute to making a significant difference in the lives of blood cancer patients worldwide.

To support Tim Adams in his fundraising efforts, please visit his JustGiving page: https://www.justgiving.com/page/timadamstour21

 

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For further information, please contact: Olly White, Senior PR Executive, Bidfood

T: 07514 315 544 or E: oliverwhite@bidfood.co.uk

 

About Bidfood

As one of the UK’s leading foodservice providers, we share our customers’ passion for great food.

But our passion doesn’t stop there. We are also 100% dedicated to delivering service excellence to help our customers succeed and grow.

 

• Our over 10,000 strong product range includes the best of both own brand and leading foodservice brands.
• Our 26 depots, soon to be 27, operating right across the UK allow us to offer a truly unique local service – and the majority of our depot teams are no more than 80 miles away from their customers.
• We offer a comprehensive range of over 250 carefully selected wines, beers, ciders and spirits.
• We don’t stop at just food and drink. We also provide a range of quality catering equipment, from cutlery to cookware, cleaning and disposables.

 

www.bidfood.co.uk / 01494 555 900

Europastry’s brands represent the flavour, freshness and character of each of their product ranges. Quality, artisan bakery and innovation are the common traits that define them.

Cristallino

After a long research and development process, Europastry achieved a bread that defies all the rules, a myth for every baker: an interior with large pockets that is almost crumb-free, protected by a very thin and crisp crust. Its versatility adapts to sweet and savoury preparations. It is a bread that knows how to enfold and enhance the enjoyment of flavour.

Le Brió

Le Brió – A caress for the senses, the most tender and tasty bread. Softness and tenderness are the adjectives that best describe Le Brió: the brand of buttery brioches. They are offered in a wide variety of formats, from mini brioches to bagels and burgers. All are made in the tradition of the authentic French boulangerie.

Dots

It is the most international and, at the same time, the most familiar “bun”. For breakfast, snack or whenever you like, Dots Original always delivers flavour, colour, and fun. Made free of partially hydrogenated fats and artificial colours, they are healthy, moist, and delicious.

Sophie

An exclusive combination of time, ingredients, temperature and passion, Sophie symbolizes the most genuine boulangère passion. The most careful processes, the artisan care for detail, the value of time and the pleasure of the senses. The aroma, texture, appearance and flavour of a sublime puff pastry.

 

Saint Honoré

Saint Honoré is a tribute to bread and its tradition. Is returning to the origins and to what’s most basic and important: the ingredients, the craftmanship and the time. Saint Honoré is also a tribute to Europastry’s history, founder, Pere Gallés, and to his legacy.

 

 

Discover more here: https://europastry.com/uk/en/brands/

Following the raft of US tariffs announced by Donald Trump, the BFFF are keen to understand the impact on UK trade. We would also welcome your thoughts on the list of US products  the UK government may consider imposing a retaliatory 10% tariff upon.

According to a recent IGD report ‘the UK’s food and drink trade with the US is limited, accounting for about 2% of UK imports and about 10% of exports.

Exports to the US are worth about £75m per year, dominated by spirits (50%), followed by fish (17%), cereals (6%) and dairy (5%). Much of this is likely to be made up of products from Scotland’.

The UK Government have also launched a consultation asking what stakeholders think about the impacts that any future UK tariffs might have, if applied on US goods. The information gathered will help the government to assess the scope and impacts of any UK tariff measures that could be applied.

Unfortunately, as a trade association we are unable to access this consultation to review the questions, or answer it directly on your behalf but we would encourage members to:

• Respond formally to the consultation which can be accessed here (by 1^st May)

Share your thoughts with us by emailing deniserion@bfff.co.uk. This will ensure we can represent your interests most effectively during conversations with government officials.

Mindful Chef, a UK-based provider of healthy meal kits, has fully implemented Rack Collapse Prevention’s safety system across their Worcestershire operations.

After seeing how effective Rack Collapse Prevention performed whilst at the same time ensuring their workforce remained safe and productive in their dry and chilled stores and production areas, Mindful Chef reengaged Rack Collapse Prevention to include their despatch and vegetable stores, with the complete installation covering some 800 frames.

A B Corp enterprise Mindful Chef is a recipe kit box provider which uses fresh and healthy ingredients and has produced over 30 million meals to over 400,000 customers whilst donating more than 19 million meals to children living in poverty through their One Feeds Two food programme.

Rack Collapse Prevention’s safety system uses cables that are either suspended from the building’s frame where appropriate or supported by a separate cable support when necessary. In contrast to many other safety systems that reinforce from the bottom, Rack Collapse Prevention’s safety system secures from the top, ensuring racking structures remain upright during a collision event. This design effectively safeguards both employees and products.

The latest innovation from the company, the Spy Rack monitoring system, employs an advanced 24/7 laser monitoring technology. This system continuously tracks movement and detects impacts on racking, automatically sending real-time alerts via an application to designated personnel. This new system enhances record-keeping and storage of impact data, providing warehouse teams with an additional tool to identify weak areas and high-risk zones, enabling prompt corrective measures.

Rack Collapse Prevention’s Managing Director Craig Attwell commented: “Working around the team at Mindful Chef the installation took just two-days to complete and during normal business hours.

“As an innovative and safety conscious business Mindful Chef were delighted with our initial installation and wanted the same level of security and confidence throughout the rest of their store operations.”

Rack Collapse Prevention’s safety system enhances warehouse safety in ambient, chilled, and frozen environments across the UK, Europe, Ireland, and beyond. It’s also suitable for earthquake-prone regions.

 

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Company details:       Rack Collapse Prevention Ltd. +44(0) 1527 66191/ +44 (0) 7715 764350 www.rcpsystem.com X: @RackRcp LinkedIn: rack-collapse-prevention-limited

 

For all enquiries please contact Kathryn Watts m: 07970 547469 e: k.watts@evopr.com – If you do not wish to continue to receive press releases in the future, please let me know and I will remove your address from my distribution group.