by Aviko UKI
Nov 2nd, 2023
4 mins

Aviko is encouraging operators and their chefs to rediscover their ‘Passion for Plating’ with a new campaign designed to encourage culinary creativity and empower kitchens to work more freely from cost, time and energy-saving pressures.

70% of hospitality leaders feel ‘challenged’ due to staffing issues, price hikes and the demand for new and exciting offerings. Aviko – who has been supplying the foodservice industry for more than sixty years with its high-quality potato products – is helping to relieve some of the pressure by inspiring chefs to work smarter, not harder in the kitchen.

The potato partner is keen to highlight how they can help chefs cut down on prep time and focus on more important parts of the menu, Mohammed Essa, Commercial Director UK & Ireland, Aviko explains:

“Passion for Plating is underpinned by optimism and encouraging chefs to stay creative with their menus. We know that price increases come with higher expectations from diners, so chefs really need to focus on the key elements of the dish and lean on Aviko to help with accompaniments. Your average menu has 13 sidesii with a majority being potato-based such as chips, mash and gratins. By using Aviko’s vast range as the perfect base, kitchens can enjoy peace of mind, and rest assured knowing that they’re serving chef quality potato sides, whilst saving time.”

To learn more, chefs and operators are encouraged to visit the website where they can explore the full range of Aviko’s dedicated foodservice products, including SuperCrunch Fries, which add profitability to the plate, a range of high quality Gratins which promise a creamy, cheesy addition to the offering and Premium Mashed Potatoes, providing an elevated version of a staple side.

Mohammed continues:

“Aviko products will guarantee a satisfying, authentic and tasty end result for chefs and our portfolio is so vast that there’s a potato product for every dish and cuisine.”

Aviko has been the foodservice’s dedicated potato partner for over sixty years bringing quality and smart solutions to menus all over the world. With a range of chilled and frozen potato specialities made by chefs, for chefs, the extensive range includes Hash Browns, Premium Fries, Mash, Snackables and much more.

For more information on Aviko visit


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