by Aviko UKI
Jan 31st, 2024
6 mins

Aviko has released its must-read annual Food Trends Report, an accessible and practical guide for operators wanting to thrive in 2024.

After a challenging few years, there is optimism for the foodservice industry as it begins a new year. Aviko’s 2024 Trend Report is an in-depth guide to operators for what they can expect in the coming year, what’s driving consumers to spend out-of-home, and the major trends we can foresee on menus with the goal to help boost their businesses.

Available to download from, the report contains a market overview from authoritative foodservice journalist and industry expert, Peter Backman, as well as useful tips for how operators can drive profits.

Commenting on Aviko’s fourth annual report Mohammed Essa, Commercial Director UK & Ireland, Aviko said;

“Despite the numerous challenges the hospitality industry has faced, 2023 unfolded better than expected. The past year showed that despite limited budgets, British consumers continued to eat out of home. The Aviko 2024 Trend Report aims to give operators a toolkit to help businesses maintain this momentum. As we know, it’s not just about attracting customers, but demonstrating value for money too. We’re proud to bring together this ultimate guide for foodservice with what, we hope, are useful ideas to bring about a prosperous year for the industry.”

Ones to Watch

Whether you’re looking to refresh your menu offerings, expand your customer base or tap into a new market, the Aviko 2024 Trend Report offers must-know insight for how operators can succeed in the coming year.

Readers can get the rundown on why competitive socialising can bring in big money, what affordability really means to the consumer, the link between small plates and organic content to increase brand awareness, as well as what generates menu excitement.

Following the last three years, it’s no surprise that consumers are seeking social interactions, whilst also keeping a focus on their health. Sustainability remains a point of importance for the modern consumer, and we expect foodservice operators to take this into account and shout about the good work they are doing. Fusion and meat-free dining are further trends that will continue throughout this year, and the Aviko Trend Report offers advice, as well as brand examples, for how businesses can translate these trends to serve up success.

Mohammed continues;

“As a dedicated foodservice partner, Aviko is always looking for ways to support chefs and operators. Alongside our Passion for Plating initiative, and theDelivery.World podcast, our 2024 Trend Report aims to help operators tackle the ever-increasing challenges that face the hospitality industry – from inflation and achieving customer satisfaction to serving up all important value for money.”

Aviko has been the resolute potato partner for foodservice for over sixty years, bringing quality and smart solutions to menus all over the world. The new Aviko Food Trends Report provides an ultimate guide to help businesses build on the consumer food experience. With a range of chilled and frozen potato specialities made by chefs, for chefs, Aviko’s extensive range includes Hash Browns, Premium Fries, Mash, Snackables and much more.

For more information on Aviko visit


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