by Bells of Lazonby
Jan 3rd, 2023
4 mins

The Plant Based food trend is showing no signs of slowing down and 2023 is set to be another huge year for the food mega trend.

Bells of Lazonby’s flagship brand ‘We Love Cake’ continues to delight all those looking to buy in to the trend and delight consumers with treats that taste as good as conventional bakery.

It’s never been a better time to stock: When life gives you ‘Lemon tart’ and Caramelicious ‘Salted Caramel and Chocolate tart’ and an addition to their classic on the go bar range with an all-time favourite: ‘Caramel Shortbread’.

All lines are vegan, gluten, wheat and milk free.

The range is all individually wrapped with allergens and ingredients fully declared on the back of pack to help caterers comply with Natasha’s Law.

‘We Love Cake’ is known for mixing nostalgic classics with cutting edge food innovation.

We Love Cake Head of brand and marketing Josh Boydell-Smith said: “We see these freeze thaw treats continuing to delight those looking to try a Plant Based diet or anyone who wants a delicious baked treat’

“There’s no compromise on taste and these products are truly delicious.

“It really shows the quality of these products when a Vegan Lemon tart can win New Product of the year in a conventional baking category at the Baking Industry Awards’

He added: “Growing our portfolio into new exciting occasions gives end users the ability to offer tasty gluten free versions wherever they are needed.  These are so good they can be enjoyed by anyone.”

The gluten free cakes are registered with Coeliac UK and Vegan Society and declared as suitable for those with coeliac disease.

Made in Lazonby on the edge of the Lake District (Cumbria), all We Love Cake products are baked in small batches by skilled bakers and hand finished. The bakery strives to maintain freshness without losing its small batch quality.

The latest lines are available to the UK wholesaler market exclusively distributed by Central Foods in frozen cases of 12’s (Tarts) and 18’s (Caramel shortbread slices).

For sales enquiries, please contact central foods:


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