British Frozen Food Awards

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The British Frozen Food Awards are a celebration of quality, innovation and success of the best new and innovative products from across the frozen food sector over the past twelve months. is an opportunity for brands and businesses to promote products and to gain the recognition they deserve. Every year competition is stiff but for award winners there is no greater accolade or bigger opportunity to stand out in a busy market place. Category winners have the opportunity to utilise the prestigious Frozen Food Award winning logos across packaging and marketing communications to promote their product.

Why Enter?

Your products aren’t just judged by experts — retail products are tested by over 20 plus panels across the UK, each made up of twelve shoppers, plus a panel of professional chefs. That means your entries gain valuable exposure directly with your potential market.

Don’t miss out on the opportunity to showcase your products and benefit from the credibility of the BFFF Awards.

Don’t just be good. Be recognised.

Enter Awards

Judging

Judging is completed by independent panels across the country where the product is cooked in conventional appliances and served according to the instructions laid out on the packaging.

This intense and vigorous judging process takes pace over a 12 week period involving hundreds of consumers and a panel of professional chefs.

Awards that Work Hard for Your Brand

We know that credibility and consumer trust are key drivers of success in the frozen food market. That’s why we set out to understand exactly what impact an award logo has on purchasing decisions.

Partnering with Vypr, we explored how shoppers perceive products that proudly display a British Frozen Food Federation Award winner’s logo.

The findings are powerful — clearly demonstrating the commercial value of awards recognition and the role it plays in influencing buying behaviour and strengthening brand reputation.

What our Consumers Told Us

With insights from Vypr’s 80,000-strong consumer panel, the message is clear — awards matter. Winning builds trust, drives purchase intent, and makes your product stand out on the shelf. The results showed:

54.45% respondents are more likely to select a frozen product with a British Frozen Food Award winner’s logo on pack
53% of Millennials place a high value on a BFFF winner’s logo, perceive higher quality and find the award particularly reassuring
45.85% of overall consumers also view a winner’s logo on pack as a sign of higher quality

What This Means for You

Including an award winner’s logo on your packaging can significantly enhance:

Consumer trust
Perceived quality
Brand credibility

Millennials, in particular, see it as a trusted seal of approval, while older shoppers view it as a marker of safety and reliability — giving the logo cross-generational appeal.

By linking the logo to messages around quality, safety, and standards in your marketing, you can further strengthen consumer confidence in your products and in the frozen food category overall.

Previous Awards Winners

See our winners

A few reasons to become a member of BFFF

To find out more about becoming a member call 01400 283 095 or email the team

Join BFFF

Member profile on BFFF website

Free BFFF Member List

Free listing in the annual Member Directory

Access to latest industry news and information

Weekly newsletter, press and media opportunities

Press and media opportunities

Marketing, sponsorship and exhibitor opportunities

Networking via opportunities at BFFF events

Free market data provided by Circana and World Panel

Access to industry specialists

Expert guidance from Technical and Health & Safety teams

Access to Primary Authority schemes and assured advice

H&S Audit Service/Advice

Free access to HR and legal guidance and advice line

Training and Education

Member Benefits

Exclusive Partnership deals on key products and services:

BFFF energy deals and rates
Vypr member deals and introduction
Defib Plus deals
Company Shop – membership
Mentor – MHE training health check

Exclusive access to networking opportunities and events:

Meet the Buyer events (retail & foodservice)
Annual Business Conference with networking dinner
Specialist H&S and Technical Conferences
Special interest groups (packaging, frozen food temperatures)
Annual Lunch
Awards Night

Become a member

Sponsorship Packages

We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

Need a comment from the BFFF?

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Representing over 340 businesses in the frozen food industry
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Contact the BFFF PR Team

what our members say...

Helen Atkinson

Wakefield Council

“What an amazing piece of work and indicative of how BFFF respond to the concerns of their members and make an impact on the whole industry sector.”

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Paul Duncalf

Sysco

“You guys really ‘Do The Right Thing’ for the good of the industry”

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Co-CEO Dries Talpe

Darta

“The BFFF awards night is becoming an “appointment not to miss” on our calendar and we again enjoyed it immensely together with lots of well-known people from our industry. The…

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Lewis Kain

Kantar Worldpanel

“The Business Conference was an excellent day that was very well organised and allowed so many likeminded individuals in the room to learn so much more around the Frozen industry….

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Gail Hodson - Technical Director

Lakeside Food Group Ltd

“This Not For EU labelling situation alarmed us and quickly became a major worry to our business. These are times when you really rely on some support and from previous…

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Domenic Granelli - Financial Controller

Meadow Vale Foods Limited

“We had a few questions with respect to the new EPR waste packaging legislative changes. I know some of my colleagues have been assisted by BFFF in the past so…

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Dave Griffiths, General Manager

Newberry International Produce Ltd

“I am writing to express my heartfelt gratitude for the outstanding event you organised. I have only worked in this sector for the past nineteen months coming from twenty-five years…

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Liam, Commerical Director

Place UK Ltd

“The BFFF 2024 Conference was compelling and thought provoking, with a many relevant and interesting topics covered at great pace and some depth by excellent speakers – will certainly attend…

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Peter Bambury

Roswel Spedition GMBH

“Thank you and the team for rushing around so brilliantly before, during and after the conference. It was pleasure to be part of the conference.”

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Alexandre Alves De Mattos

Seara

“The event was great, in my opinion. Not only it was very well organised, but the venue and the catering were excellent too. Furthermore, the content of the presentations was…

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