The British Frozen Food Federation (BFFF) has joined forces with analytics leader, IRI, to offer a new level of market insights to members.

In a first for a UK trade association, IRI is making available free, live access to extensive retail data covering the frozen food market from their IRI Unify platform via the BFFF website.

Harry Hinks BFFF digital marketing manager said: “We are the first UK food industry trade association to partner with IRI in this way. We know our members highly prize access to market data and this new service will deliver more information and insight than ever before and provide a major member benefit.”

The IRI Unify data visualisation platform, which goes live on 4 July, allows users to analyse 5 years of weekly, monthly and seasonal volume and value trends across the frozen market. An intuitive and highly visual suite of reports, created specifically for BFFF members, makes it easy to understand market performance, spot category shifts and to quickly identify business opportunities.

Kieran South, UK senior vice president at IRI said: “At a time of rapid change in the grocery market, we’re proud to provide BFFF members with always-on access to retail market trends. We’re also looking forward to working more closely with BFFF to share further insight and advice with members as part of our ongoing commitment to our partnership. Particularly given the challenging landscape we currently face, it’s vital that we work together to navigate these times.”

The new system was piloted with selected BFFF members pre-launch to ensure it met users’ needs and received positive feedback. Sally Anglesea, customer marketing executive at KK Fine Foods commented: “The IRI Unify platform is hugely insightful, valuable and well-formatted, it will be a valuable asset to BFFF members.”

Full BFFF members can log in and view the platform here