by Harry
Sep 1st, 2020
3 mins

The BFFF and WRAP have forged a new relationship, with the aim of working more collaboratively and focusing on two key areas of interest for our members: the ‘UK Plastics Pact’ and the ‘UK Food Waste Reduction Roadmap’. The BFFF are also working with WRAP’s ‘Consumer Behaviour Change and Intervention’ team to inform how, as a sector, we might help consumers to reduce household food waste by buying more frozen food.

Ian Bowles, Business Change & Collaboration Consultant, at WRAP commented: “WRAP are delighted to be working with such a progressive, and supportive, UK trade body. The BFFF are an official UK Food Waste Reduction (FWR) Roadmap supporter and many of its members have joined the over 200 large UK food business who have committed to the FWR Roadmap”.

Holly Jones, BFFF Technical Assistant, will be working closely with Ian to build up the relationship between BFFF and WRAP to allow for a more structured approach when promoting the benefits of frozen food. WRAP is also providing support for the Frozen Food Review which is being created by the Young Leaders Forum.

If any BFFF members would like information on how to sign up to the UK Plastics Pact or the UK FWR Roadmap, please contact Ian at WRAP directly


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