The Frozen Food Report is widely regarded as a benchmark of industry performance. It is an opportunity to show the status of the industry, while gaining exposure for key industry issues which are either being addressed or need to be addressed.
The BFFF Young Leaders Forum is made up of young professionals from across the industry, whose skills and expertise have gained them recognition and support from company executives within their organisations. This has been clearly evident by the number of entries put forward for the BFFF People Awards Rising Star Category for the last three years running. Holly Jones, Technical Assistant, and Harry Hinks, Digital Marketing Manager, saw the opportunity to use this collective knowledge within the group to put into an industry benchmarking publication.
The report will be published at the start of January 2021 and will arguably be one of the most important Frozen Food Reports published, due to COVID-19 and the variety of challenges the industry is collectively facing. Retail and Foodservice will be covered in the report and will be approached very differently, as and the group looks into the change in consumers behaviour towards Food Waste and how businesses aim to be more sustainable.
Holly Jones said, “The Frozen Food Report has given this specialist group a strong direction for supporting and demonstrating the performance of the Frozen Food Industry, and with a report as significant as this, it will establish the value of an industry specialist interest group like the BFFF Young Leaders Forum for future initiatives.”
Previous Frozen Food Report – https://issuu.com/bfff/docs/frozen_food_report