Big Fish™ is first UK brand to commit to GGN responsible aquaculture standard, launched with new product for Mindful Chef
JCS Fish, the family-owned salmon specialist, has signaled an upweighted commitment to responsibly sourced salmon by becoming the first company in the UK to commit to the GGN aquaculture label for its BigFish range. The first product to carry GGN labelling is a BigFish fresh salmon fillet which will start to appear in recipe boxes distributed by Mindful Chef from this month.
The GGN label stands for certified and responsible aquaculture and provides guidance to consumers. It indicates that production processes comply with the strict requirements of the international GLOBALG.A.P. aquaculture standard: food safety, environmental integrity, animal welfare and social responsibility. In future, BigFish branded Atlantic salmon[i] products will carry a label with a GLOBALG.A.P. (GGN) number allowing consumers to verify the certified source of the product online.
Jack Coulbeck, commercial manager at JCS Fish says, “Whilst consumers are increasingly interested in the provenance of their food, there is much confusion about what constitutes a responsible choice, particularly when it comes to farmed fish. We want to make it simple by ensuring BigFish products have a third-party certification which guarantees they’ve been farmed responsibly. The GGN label is an important tool for us to deliver on this objective for our salmon.”
Kristian Moeller, CEO of GLOBALG.A.P., the standard which underpins the ‘GGN certified aquaculture’ logo, says; “GGN.ORG stands for the idea that joint goals are achieved when all those involved work together. Our principles of dialogue, transparency, reliability, and development have helped us support a modern form of aquaculture that is clearly oriented towards sustainability.”
Myles Hopper, Mindful Chef Co-founder says: “At Mindful Chef, we care about quality, transparency and sustainability. Sourcing ethically and responsibly is not only incredibly important to us but to our customers as well, which is why we’re thrilled to be working with JCS Fish to send out the UK’s first GGN labelled products in our healthy recipe boxes. This not only supports our business values, adding further credibility to our service, it also gives customers that extra knowledge on where our ingredients come from.”
GGN labelling will be rolled out on further BigFish brand salmon products over the next 12 months.