Jan 7th, 2016
3 mins

Birds Eye Appoints Recipe As Lead UK Digital Agency

Birds Eye, the UK’s leading frozen food brand, has appointed digital marketing agency, Recipe, to manage its digital communications in the UK.

The appointment, which comes into effect from December 18, will see Recipe manage Birds Eye’s digital marketing, across social, content creation and digital execution on brand campaigns.

Steve Chantry, Birds Eye UK Marketing Director, comments: “Creating engaging, forward-thinking digital content is of great importance to Birds Eye as we increasingly work with, and are influenced by technology. Recipe is one of the leading agencies in its field, so we’re excited to collaborate closely with them as we continue cementing Birds Eye’s digital footprint.”

Recipe won the account following a seven-way competitive pitch. The account will be led by Alistair Morgan, Business Director, at the London-based agency, with the team reporting into Luke Purcell, Birds Eye UK Digital Marketing Manager.

Alistair Morgan said: “We’re excited to be working with one of the UK’s most-loved brands as we solidify its digital offering across multiple platforms. With Birds Eye’s brand recognition and thought leadership, and Recipe’s digital expertise, we look forward to collaborating on content that is appealing, fun and has mealtimes at its heart.”

Birds Eye’s other UK agencies will not be affected by this move, and will be continuing their work with the brand throughout 2016.


Dec 9th, 2021
2 mins

Fareshare and Frozen

Nov 1st, 2021
3 mins

Lumina Intelligence give cautious optimism with menu counts increasing season-on-season in the latest BFFF industry webinar

Oct 28th, 2021
1 min

Butterflies in a Hurricane: Navigating Turbulence in Wholesale Energy Markets - BFFF exclusive

Sep 22nd, 2021
1 min


Sep 16th, 2021
1 min


Aug 19th, 2021
1 min

The Future of Imports Recording

Jul 22nd, 2021
1 min

Integrating Social Value into your business recording