Birds Eye Appoints Recipe As Lead UK Digital Agency
Birds Eye, the UK’s leading frozen food brand, has appointed digital marketing agency, Recipe, to manage its digital communications in the UK.
The appointment, which comes into effect from December 18, will see Recipe manage Birds Eye’s digital marketing, across social, content creation and digital execution on brand campaigns.
Steve Chantry, Birds Eye UK Marketing Director, comments: “Creating engaging, forward-thinking digital content is of great importance to Birds Eye as we increasingly work with, and are influenced by technology. Recipe is one of the leading agencies in its field, so we’re excited to collaborate closely with them as we continue cementing Birds Eye’s digital footprint.”
Recipe won the account following a seven-way competitive pitch. The account will be led by Alistair Morgan, Business Director, at the London-based agency, with the team reporting into Luke Purcell, Birds Eye UK Digital Marketing Manager.
Alistair Morgan said: “We’re excited to be working with one of the UK’s most-loved brands as we solidify its digital offering across multiple platforms. With Birds Eye’s brand recognition and thought leadership, and Recipe’s digital expertise, we look forward to collaborating on content that is appealing, fun and has mealtimes at its heart.”
Birds Eye’s other UK agencies will not be affected by this move, and will be continuing their work with the brand throughout 2016.