Jan 22nd, 2025
4 mins
BonCulina UK is pleased to announce the appointment of Mark Smalley as Head of BonCulina Anywhere, the company’s newly established consumer and home delivery division. With a distinguished career spanning over ten years in the UK’s frozen meal home delivery sector, Smalley brings a wealth of experience to this strategic initiative.
Andy Jones, Director & Head of Service Development at BonCulina UK, commented:
“Our mission has always been to make nutritious, affordable, quality meals accessible to as many people as possible. With Mark joining our team, we’re poised to extend our reach directly into consumers’ homes, ensuring that more individuals can benefit from our culinary expertise.”
Mark Smalley has held pivotal roles, including Head of Category and later Head of Business Development, within a leading £130 million frozen food home delivery organization in the UK. His extensive background uniquely positions him to lead BonCulina Anywhere’s nationwide distribution strategy.
Expressing his enthusiasm for the new role, Smalley stated:
“I’m thrilled to join BonCulina and embark on this exciting journey. Drawing from my previous experiences, I aim to develop an innovative solution for nationwide B2C distribution of BonCulina’s plated meals, reaching households across the UK. Stay tuned as we craft a service that will set new standards in home meal delivery.”
The home delivery market for meals catering to the elderly is experiencing significant growth. As of 2024, the UK food delivery market was valued at approximately £11.4 billion, with a projected annual growth rate of 7.5% through 2028. This expansion is driven by an aging population and increasing demand for convenient meal solutions. Projections indicate that by 2034, individuals aged 65 and over will comprise nearly a quarter of the UK population, underscoring the importance of accessible, nutritious meal options for this demographic.
BonCulina Anywhere is set to leverage these market dynamics, offering a diverse range of high-quality, frozen, portion-packed meals tailored to the needs of consumers nationwide.
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