May 7th, 2025
7 mins
Brakes, the UK’s leading foodservice wholesaler, has revamped its premium ice-cream range with the introduction of an exclusive range of gelatos and sorbettos from award-winning producers, Hackney Gelato and Jude’s.
The new gelatos from Hackney Gelato are produced using traditional methods, where they are churned slowly to keep the ice and air out for a smoother texture. It also makes its gelato with a higher ratio of milk to cream, so it contains less fat than most ice creams. creating deeper, more intense flavours.
With 13 varieties in a 4.5L format, Hackney Gelato offers a range of high-quality flavours. This includes 2 Star Great Taste winners Raspberry and Alphonso Mango Sorbettos, Pistachio and Chocolate & Roasted Hazelnut Gelatos, and Sea Salted Caramel Gelato – winner of the coveted 3 Star Award.
Brakes is also adding a new 4.75L Napoli range from award-winning producer, Jude’s. The exciting new flavours include Bubblegum, naturally coloured with spirulina, and Speculoos Caramel Biscuit. The range combines quality and creativity, which is designed to delight customers and elevate ice cream offer across foodservice.
Paul Nieduszynski, CEO of Sysco GB, said: “We have seen an increasing number of customers wanting to differentiate menus by introducing a more premium range of ice-cream. With Summer and National Ice Cream month both fast approaching, it’s a great opportunity for customers to review their ice-cream range and make sure it still fits their needs.
“The products and ranges that we’ve launched, which are exclusively available to Brakes customers, are designed to offer a comprehensive consumer experience, which is sure to have them coming back for more!”
Ends
For further information please contact Kevin Coles – kevin@fifthdimensionpr.com or 07776026012
About Sysco
Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. With more than 76,000 colleagues, the company operates 340 distribution facilities worldwide and serves approximately 730,000 customer locations. For fiscal year 2024 that ended July 1, 2024, the company generated sales of more than $78 billion. Information about our Sustainability program, including Sysco’s 2023 Sustainability Report and 2023 Diversity, Equity & Inclusion Report, can be found at: www.sysco.com.
Sysco in Great Britain
As Britain’s leading national broadline supplier, Brakes delivers the highest quality fresh and frozen food and ingredients from its nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. It has the biggest range of award-winning products in foodservice.
kff and Medina Foodservice both offer a regional broadline service with a comprehensive range, delivered with a passion for customer service and local knowledge.
Sysco fresh businesses in Great Britain are led by Fresh Direct, which is the leading specialist supplier of locally and globally sourced fresh produce and dairy across Great Britain, bringing the best of the seasons to chefs’ menus, as well as the finest sourced fresh fish and seafood from M&J Fresh Seafood, as part of a consolidated delivery for many corporate customers. The very best ingredients for chefs are available from fine food specialist Wild Harvest.
Brakes Catering Equipment provides commercial catering equipment for a variety of catering establishments and their services include a bespoke design service.
Specialist convenience supplier, Country Choice, completes the group and is Britain’s leading supplier of in-store bakery and retail foodservice products.
Sysco has 8,400 colleagues servicing more than 20,000 customers from 30 distribution centres across Great Britain.
