Apr 2nd, 2025
6 mins
Brakes, the UK’s leading foodservice wholesaler, has launched a groundbreaking new initiative to support Britain’s independent food businesses.
‘Ways to Save’ is one of the largest programmes of support that Brakes has ever run and offers a range of measures aimed at helping under-pressure food businesses, at a time when many are under threat from rising employment costs in April.
The programme launches with Brakes’ most comprehensive cash-back offer to date, giving customers the opportunity to get money back on more than 500 Sysco Classic products, plus additional cashback extras providing up to 20% on a range of Sysco and branded products.
The ‘Ways to Save’ campaign will also provide supporting materials to help customers save money, for example with ways to reduce kitchen waste, ideas to reduce costs and low-cost recipe inspiration. A ‘Ways to Save’ logo will feature prominently on the website guiding customers to products and support solutions that will help them save money.
Paul Nieduszynski, CEO for Sysco GB, said: “We have invested in a huge programme of activity to support independent businesses when they need it most. There are many and varied challenges facing food companies and we’re playing our part by launching our biggest ever cashback campaign.
“We’re confident that the scale of the programme means that every single independent business will benefit, with cash in their pocket, available almost immediately so that they can use it straight away.”
Ends
For further information please contact Kevin Coles – kevin@fifthdimensionpr.com or 07776026012
About Sysco
Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. With more than 76,000 colleagues, the company operates 340 distribution facilities worldwide and serves approximately 730,000 customer locations. For fiscal year 2024 that ended July 1, 2024, the company generated sales of more than $78 billion. Information about our Sustainability program, including Sysco’s 2023 Sustainability Report and 2023 Diversity, Equity & Inclusion Report, can be found at: www.sysco.com.
Sysco in Great Britain
As Britain’s leading national broadline supplier, Brakes delivers the highest quality fresh and frozen food and ingredients from its nationwide network of distribution centres to some of the nation’s most famous pubs and restaurants, as well as schools, caterers, care homes and hospitals. It has the biggest range of award-winning products in foodservice.
kff and Medina Foodservice both offer a regional broadline service with a comprehensive range, delivered with a passion for customer service and local knowledge.
Sysco fresh businesses in Great Britain are led by Fresh Direct, which is the leading specialist supplier of locally and globally sourced fresh produce and dairy across Great Britain, bringing the best of the seasons to chefs’ menus, as well as the finest sourced fresh fish and seafood from M&J Fresh Seafood, as part of a consolidated delivery for many corporate customers. The very best ingredients for chefs are available from fine food specialist Wild Harvest.
Brakes Catering Equipment provides commercial catering equipment for a variety of catering establishments and their services include a bespoke design service.
Specialist convenience supplier, Country Choice, completes the group and is Britain’s leading supplier of in-store bakery and retail foodservice products.
Sysco has 8,400 colleagues servicing more than 20,000 customers from 30 distribution centres across Great Britain.
