Aug 26th, 2025
3 mins
Brakes, the UK’s leading foodservice supplier, has launched a major new initiative to support small businesses that want to start supplying wholesale.
‘Get Set Supply!’ is set to be the most comprehensive support programme for smaller suppliers entering the wholesale market. Each selected supplier will be mentored by experienced Brakes’ colleagues or other established suppliers and offered a programme to drive sales through the UK’s largest foodservice wholesaler.
Following an online application process, around 12 shortlisted companies will be invited to a quarterly innovation session attended by customers and key procurement contacts. After the innovation session, successful suppliers will be selected to have their products listed.
Once selected, the new supplier will be given a programme of support to help them grow within Brakes, including sales presentations, sampling and promotion.
Brakes has also committed to training its merchandising team to provide specific support to food producers joining the programme.
Paul Nieduszynski, CEO of Sysco GB, said: “It can sometimes be daunting for small suppliers to try to get into large businesses and, once there, to be successful.
“We want to demystify the process and provide support for around 25 new suppliers every year, giving them the opportunity to start supplying Britain’s foodservice market in a sustainable way that can grow with their business. We know that there are some great products out there and we want to help those companies tell their story.
“Our programme will be a real incubator for talent and, as part of the world’s leading foodservice wholesaler, who knows where it will take them!”
Applications for the first wave of Get Set Supply! nominees are now open, with more information available at www.brake.co.uk/get-set-supply.
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