Become a member

News

News / News

BRAKES LAUNCHES LA BOULANGERIE PREMIUM BAKERY

Brakes, the UK’s leading foodservice wholesaler, has launched La Boulangerie Premium Bakery, bringing together its award-winning premium range of breads, pastries and cakes under a new banner.

 

The curated range of more than 150 products has been crafted for quality, convenience, and consistent performance to provide professional kitchens with a premium bakery offer throughout the day. Brakes has also added 10 new products to the range to coincide with the launch.

 

From rustic loaves to soft brioche, flaky pastries to indulgent cakes, the range combines traditional methods and long fermentation with quality ingredients, hand-finishing, and authentic provenance, ensuring that each product reflects the brand’s commitment to excellence.​

 

Inspired by global flavours, evolving food trends, and creative formats, the products are designed to enhance menus, with variety, quality, and added value.

 

Paul Nieduszynski, CEO of Sysco GB, said: “La Boulangerie Premium Bakery brings together the very best of our bakery range, with a range of flavours and formats that are inspired by global trends and flavours. We understand how important bakery is to the success of the outlet, from early morning croissants to lunchtime sandwiches to afternoon tea and beyond, bakery is the backbone of many foodservice operations.

 

“The La Boulangerie Premium Bakery Range delivers quality, innovation and taste across a comprehensive range of premium products.”

 

The products are produced to the most exacting standards, with Sysco brands being governed by Sysco’s Food Safety & Quality Assurance (FSQA)  criteria and meet the highest standards of food safety, quality and consistency, with the Sysco Quality Assured logo guaranteeing all products have been evaluated against detailed specifications.

Articles over 1 year old See News Archive
Member Benefits

Exclusive Partnership deals on key products and services:

  • BFFF energy deals and rates
  • Vypr member deals and introduction
  • Defib Plus deals
  • Company Shop – membership
  • Mentor – MHE training health check

Exclusive access to networking opportunities and events:

  • Meet the Buyer events (retail & foodservice)
  • Annual Business Conference with networking dinner
  • Specialist H&S and Technical Conferences
  • Special interest groups (packaging, frozen food temperatures)
  • Annual Lunch
  • Awards Night
Upcoming Events More Events
Sponsorship Packages

We offer a range of sponsorship opportunities to BFFF members across our events throughout the year, with flexible packages that can be tailored to suit your business objectives.

Contact Us
British Frozen Food Federation Members Logo
what our members say...
  • Wakefield Council

    “What an amazing piece of work and indicative of how BFFF respond to the concerns of their members and make an impact on the whole industry sector.”

    See Full Quote

  • Sysco

    “You guys really ‘Do The Right Thing’ for the good of the industry”

    See Full Quote

  • Darta

    “The BFFF awards night is becoming an “appointment not to miss” on our calendar and we again enjoyed it immensely together with lots of well-known people from our industry. The…

    See Full Quote

  • Kantar Worldpanel

    “The Business Conference was an excellent day that was very well organised and allowed so many likeminded individuals in the room to learn so much more around the Frozen industry….

    See Full Quote

  • Lakeside Food Group Ltd

    “This Not For EU labelling situation alarmed us and quickly became a major worry to our business. These are times when you really rely on some support and from previous…

    See Full Quote

  • Meadow Vale Foods Limited

    “We had a few questions with respect to the new EPR waste packaging legislative changes. I know some of my colleagues have been assisted by BFFF in the past so…

    See Full Quote

  • Newberry International Produce Ltd

    “I am writing to express my heartfelt gratitude for the outstanding event you organised. I have only worked in this sector for the past nineteen months coming from twenty-five years…

    See Full Quote

  • Place UK Ltd

    “The BFFF 2024 Conference was compelling and thought provoking, with a many relevant and interesting topics covered at great pace and some depth by excellent speakers – will certainly attend…

    See Full Quote

  • Roswel Spedition GMBH

    “Thank you and the team for rushing around so brilliantly before, during and after the conference. It was pleasure to be part of the conference.”

    See Full Quote

  • Seara

    “The event was great, in my opinion. Not only it was very well organised, but the venue and the catering were excellent too. Furthermore, the content of the presentations was…

    See Full Quote

Website Designed & Built by we are CODA