A focus on provenance, the largest range of MSC products and the best customer sustainable seafood proposition saw Brakes and fellow Sysco company, M&J Seafood, walk away with the Marine Stewardship Council (MSC) Foodservice Wholesaler of the Year award. The latest award means that Brakes and M&J Seafood have won an award every year since the awards launched in 2014.
In a joint statement Charlotte Howkins, Brakes’ Fish and Seafood Category Manager and Sarah Phillips, Senior Category Manager at M&J Seafood said: “Combining M&J’s seafood expertise and Brakes’ foodservice knowledge gives customers access to a unique foodservice fish proposition. We know that customers want seafood products that meet sustainable, assured standards, particularly with growing consumer concerns over the environment. That’s why most of our seafood range now comes with certification (either MSC, MCS or ACS), with more than half produced to MSC standards.
“We want customers to be confident that when they serve up any fish dish, they do so reassured that it is sourced sustainably and responsibly. Something that we know resonates with consumers.”
Brakes and M&J Seafood already have the largest MSC range in wholesale, but the companies are continuing to grow the category, with three new Hoki Fillet Products, a Cod Fillet and a fish cake, all recently added.
Howkins continued: “While we are delighted to have won the MSC award every year since it was launched in 2014, at Brakes, it’s about making sure that we meet customers’ expectations and offer them the product range that they want. Working hand in hand with M&J Seafood, we’ve big plans to expand our MSC range, rigorously working with the MSC towards our common goal of safeguarding the future of our oceans, so watch this space!”