Brakes is taking care of business with the launch of its latest showcase initiative concentrating on catering in the care sector.
The leading foodservice wholesaler has gathered all its expertise and product knowledge pertaining to care catering in one comprehensive Care Showcase publication, now available both as a print version and an online digital copy.
The 88-page, fully illustrated magazine is a guide to the range of Brakes’ products and services that deliver nutritious, enjoyable foods to meet the differing needs of care catering residents, enhancing their quality of life and wellbeing. Drawing on more than 40 years of experience in private, public and third-sector care settings, the company has collated nutritional advice, menu support, and product information. All of this is backed up with advice from the Brakes care team, made up of specialist development chefs, nutritionists and researchers, led by an expert customer marketing team.
Handy video guides appear throughout the online version, adding a further dimension to the Showcase. There is even a guide to the Brakes Virtual Chef, an online nutritional analysis tool that can calculate nutrition, calories and allergens in every dish in an instant.
“Mealtimes are often the highlight of the day in care homes and are central to the physical wellbeing of residents,” says Brakes’ Head of Customer Marketing, Cathy Amos. “Our Care Showcase publication brings together all the specialist knowledge and advice required to cater for residents, whether they be simply elderly, more complex dementia patients, or those who have physical difficulties eating. Coupled with a guide to our extensive product range, the initiative delivers a handbook to everything you need to cater for care homes, all from a single, safe, reliable source.”