Sep 17th, 2025
1 min
The Government has laid legislation to provide an explicit exemption for ‘brand advertising’ from the advertising restrictions on less healthy food or drink on TV and online.
The Government has also published its response to the consultation on the draft legislation (16 July – 6 August).
The restrictions will take legal effect from 5 January 2026.
The Government “welcomes the unique and public commitment from advertisers and broadcasters, with the support of online platforms, to voluntarily comply with the restrictions from 1 October 2025”.
