Nov 11th, 2019
5 mins

Caterforce extends Chefs’ Selections range with 20 new products

Caterforce has launched 20 new products as part of its own-label Chefs’ Selections range.

The ever-expanding range is a collection of more than 350 fridge, freezer and store cupboard staples to help businesses in the hospitality and catering sector create delicious dishes and tempting menus.

Since its inception in 2012, Chefs’ Selections has grown to be a £50+ million brand with its success attributed to it offering good quality, cost effective alternatives to more expensive everyday industry food products.

Chefs’ Selections already offers frozen, ambient, grocery, cleaning and hygiene products and the range has been extended with the launch of 20 products including a new premium free range egg mayonnaise, three varieties of cooked bacon, cultured dairy products, breaded mushrooms, halloumi fries, and a range of dilutes.

The new cultured dairy products will include soured cream, full fat soft cheese, luxury full fat soft cheese, Greek style yoghurt, natural yoghurt, crème fraiche, mascarpone, clotted cream and buttermilk.

The dilutes will feature an orange juice cordial with no added sugar, blackcurrant juice cordial with no added sugar, apple & blackcurrant juice cordial with no added sugar and lime juice cordial – perfect for its members’ target customer groups of pubs, restaurants, hotels and cafes.

Caterforce is also working on some innovative new products to launch at the start of next year, to include a range of cereals, tortilla chips and wraps, quiches and new cakes to add to its award-winning cake range.

Kelly Orme, Group Buying Manager at Caterforce, said: “Chefs’ Selections is a major focus for us, and we are passionate about delivering the right product for our customers. We develop new products with our members and follow a rigorous NPD process, with ongoing quality checks. Every product is hand-picked from BRC accredited suppliers and comes quality assured so our customers can be confident of consistently high quality and great value for money.”

Caterforce has already won a number of accolades for its Chefs’ Selections range. Its Victoria Sponge Cake was recently recognised in the highly coveted ‘Great Taste’ awards. Another three of its leading products, Sweet Potato Fries, Chocolate Pinata Cake and Balti Cooking Sauce, were winners at the 2019 CCM Chefs’ Own Brand Awards, and the American Battered Chicken Fillet won a silver award at the British Frozen Food Federation Product Awards earlier this year.

Kelly added: “We have invested in developing and improving the products through extensive taste testing, enhanced technical support, benchmarking and regular quality assurance reviews. The existing products and upcoming ranges are available exclusively through our members.

“Chefs’ Selections will continue to be a key area of focus for us as we expand the range to deliver more innovative new product development, responding to what our customers want.”

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