Central Foods gets a ‘pizza’ the action!

Central Foods is delighted to announce they have won the exclusive frozen foodservice sales and distribution business for Capri Foods, the London-based, BRC A-grade approved manufacturer of pizza crusts and ready-topped pizzas of all shapes and sizes.

Capri Foods has been producing pizzas – and only pizzas – since 1984. With no preservatives or GM ingredients, their artisan pizza makers follow a classic Italian method to produce crusts, which are crispy on the outside but soft and fluffy on the inside.

The range includes plain bases in various sizes from multi-portion slabs to individual 5” diameter (thin or deep crust), lower fat and lower salt options (popular with schools and other outlets wishing to offer a ‘healthier’ option), extra fibre options (with 25% wholemeal flour) and ready-topped varieties to suit all menus/palates.

Capri Foods has now teamed up with Central Foods to provide a flexible and bespoke sales and distribution service for customers. Satish Lakhani, Managing Director of Capri Foods said, “Our new partnership with Central Foods means customers can now purchase our products in smaller quantities, helping their stock rotation and cash flow. The smooth transition of business and earlier than expected business increments the Central Foods sales team has delivered, shows we made the right decision appointing them as our exclusive UK distributor. We know they offer more routes to market than anyone else and their reputation for professionalism, quality and integrity matches our own. They really are making our life easier!”

Central Foods Managing Director, Gordon Lauder, added: “The pizza market has many suppliers. In keeping with our business philosophy of providing customers with quality, value and, even more importantly, reliability, meant there was only one partner for us to work with – Capri Foods. We are delighted to represent them and look forward to developing the market together even further as a result.”