Dawn Foods is looking forward to a brighter spring with the launch of its Colour Your Easter campaign, designed to encourage bakers’ colourful creativity using the company’s glazes, icings, compounds and frostings.

Dawn’s Application Chefs and Student Ambassadors have created a series of Easter recipes-with-a-twist featuring some new takes on traditional favourites such as Rice Mousse Cake with berries, Vegan Hot Cross Bun Brownies and a Vegan Marble Orange Bundt Cake. More recipes for bakers to download will be added to the Colour Your Easter and Recipe sections of the Dawn website throughout March.

Dawn is encouraging bakers to not only brighten up their product offerings but also think creatively about other ways to maximise sales across the Easter holiday period. Many families will be staying at home this year rather than taking a spring break away, so Dawn suggests ideas for additional sales such as DIY Easter kits for families to assemble their own cupcakes at home, or a digital Easter Egg Hunt on their social media platforms, so families and friends can ‘get together’ in a COVID-safe way.

In addition, Dawn Foods will be running an Easter prize draw at www.dawnfoods.com/uk featuring a range of prizes from Amazon Vouchers, Bakers’ Toolkits, 3.5kg bags of Dawn mixes, as well as giveaway boxes with vegan products and other goodies.

Jacqui Passmore, Marketing Manager UK and Ireland at Dawn Foods said:

“Next to Christmas, Easter is a key calendar moment for bakers and this year, it’s likely to be more important than ever. We have developed some easy-to-execute recipes and ideas to support bakers at this time, as the UK starts to re-build after lockdown. This year has shown that bakers can adapt with new ideas of increasing sales whether through delivery, click and collect or innovative ways of promoting themselves on social media. Our new Easter campaign has been designed to support bakers further with these initiatives and hopefully, help bring some springtime colour at last.”

For more information please visit www.dawnfoods.com