by Dawn Foods Ltd
Sep 21st, 2020
6 mins

With a record number of people now swapping to or trying vegan food, Dawn Foods has significantly expanded its vegan portfolio, with the launch of easy-to-use vegan bakery mixes and fully baked frozen vegan sweet bakery products.

The new vegan bakery products will help bakers and caterers target the expanding number of consumers now following a vegan, vegetarian or flexitarian diets – according to The Vegan Society, over half of Brits (56%) adopt vegan buying behaviour.

Dawn’s new vegan mixes, which only require the addition of oil and water, are ideal for use in a range of desserts and cakes. The range includes vegan Crème Cake Mix in plain and chocolate, which makes delicious pound cakes and sheet cakes, while Dawn’s Vegan Muffin Mix, available also in plain and chocolate, makes authentic American-style muffins for finishing with vegan-friendly toppings.

Also new is a Vegan Brownie Mix, suitable for making either fudge or cake brownies – both are soft eating and hold inclusions well. With Dawn’s new Vegan Cookie Mix, bakers and caterers can bake their own American-style Plain or Chocolate Cookies, ideal for coffee-time. The finished cookies have the authentic cracked appearance and soft eating centre that consumers love.

For complete convenience, Dawn is now also offering finished frozen vegan sweet bakes, providing the ultimate convenience as there is no need to clean down to ‘bake vegan’ as the products can simply be thawed and served as demand dictates.

Dawn’s finished frozen vegan range includes a rich American-style Chocolate Chunk Brownie, which can be easily topped to make a delicious dessert, and for coffee or teatime, an authentic American-style Muffin and Cookie. The indulgent vegan 76g baked cookies are available in Chocolate Chunk or Double Chocolate Chunk. Made to an authentic American muffin recipe to give a moist open texture, Dawn’s new vegan Muffins come in Double Chocolate, Lemon Poppy Seed and Mixed Berry. Each has a delicious filling for a satisfying eat and topped for added crunch.

Dawn’s products are vegan-certified and contain sustainably sourced ingredients such as UTZ certified cocoa and RSPO Palm Oil. The frozen products are also Halal certified.

Key facts about veganism

  • The UK vegan market is predicted to be worth £1.1bn by 2023 (Mintel Research 2018)
  • According to The Vegan Society over half of Brits (56%) adopt vegan buying behaviour. Vegan proves to be more than a micro-movement within vegetarian, as it has been growing strongly both across the UK and on a global level.
  • The Vegan Society has also conducted research to discover how many vegans are currently living in the UK and found that the number of vegans in Great Britain quadrupled between 2014 and 2019. In 2019, it suggested that there were 600,000 vegans, or 1.16% of the population.
  • Flexitarian, Vegetarian or Vegan…What is the difference? The word ‘Vega’ comes from vegetarian. The vegetarian customer basically does not eat animals. Vegans don’t consume any animal products, so they leave dairy, eggs, cheese and honey out of their diet. Flexitarians consume mainly a plant-based diet with the occasional inclusion of meat, animal products or fish.

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