This isn’t the first time Iceland has launched an offer like this, the supermarket dropped the prices of its vegetables to 1p last Christmas and following its success alongside the nation feeling the pinch right now, Iceland has reignited the deal to help families get together and enjoy delicious food for less this Easter.

This amazing offer means that shoppers who choose to buy their Easter vegetables at Iceland this year can save as much as 99p per product when compared with other supermarkets*.

There is also ample choice for shoppers, with over 40 vegetable products across fresh and frozen.

To take advantage of the offer, all customers need to do is add their chosen pack of delicious Easter vegetables to their basket when online shopping and enter the code ‘ICE1VEG’ when they checkout to receive their discount.

But be quick about it! The big sale starts today, on Monday 11^th April, and lasts right up until Thursday 14^th April at 11pm.

All fresh vegetables included in Iceland’s offer will have ‘Best Before’ dates that fall after Easter Sunday to ensure they’re fresh and ready to sit alongside the lamb, potatoes, gravy and all our other Easter roast must-haves.

Richard Walker, Managing Director at Iceland, said: “Our 1p vegetable sale was so popular at Christmas, especially when so many other supermarkets hike up the prices of their roast ingredients, that we decided this was a no-brainer to run it again this Easter.

“If we can help people who are feeling the pinch right now to save a few vital pennies while enjoying the same amazing quality of vegetables, then we’ll have done our job of being the supermarket that shoppers can rely on.”

Full list of Easter vegetables included in Iceland’s 1p sale:

Fresh vegetables;

• Iceland Closed Cup Mushrooms, 300g, £0.99
• Iceland Onions, 1kg, £1.00
• Iceland Red Onions, 3 pack, £1.00
• Iceland Baby New Potatoes with Herb Butter, 360g, £1.00
• Iceland Line Onions, 3 pack, £1.00
• Iceland Mash Potato, 400g, £1.00
• Iceland Garlic, 4 pack, £1.00
• Iceland Stew Pack, 900g, £1.00
• Iceland Green Beans, 220g, £1.00
• Iceland Chestnut Mushrooms, 250g, £1.00
• Iceland Kale, 200g, £1.00
• Iceland Sugar Snap Peas, 150g, £1.00
• Iceland Large Flat Mushrooms, 250g, £1.00
• Iceland Cut Soup Vegetables, 320g, £1.00

Frozen vegetables;

• Iceland Garden Peas, 800g, £1.00
• Iceland Mini Corn Cobs, 625g, £1.00
• Iceland Battered Onion Rings, 670g, £0.99
• Iceland Mixed Veg, 900g, £1.00
• Iceland Broccoli Florets, 800g, £1.00
• Iceland Supersweet Sweetcorn, 700g, £1.00
• Iceland Diced Onions, 650g, £1.00
• Iceland Very Fine Whole Green Beans, 900g, £1.00
• Iceland Cauliflower Florets, 800g, £1.00
• Iceland Country Mix, 800g, £1.00
• Iceland Button Sprouts, 900g, £1.00
• Iceland Sliced Mixed Pepper, 650g, £1.00
• Iceland Baby Carrots, 900g, £1.00
• Iceland Floret & Carrot Mix, 900g, £1.00
• Iceland Petit Pois Peas, 600g, £1.00
• Iceland Whole Leaf Spinach, 900g, £1.00
• Iceland Casserole Vegetables, 1kg, £1.00
• Iceland Floret Mix, 800g, £1.00
• Iceland Chopped Garlic, 100g, £1.00
• Iceland Tenderstem Broccoli, 180g, £1.00
• Iceland Sliced Green Beans, 900g, £1.00
• Iceland Chopped Ginger, 75g, £1.00
• Lockwoods Mushy Peas, 907g, £1.00
• Iceland Chopped Coriander, 75g, £1.00
• Iceland Mini Corn Cobs, 625g, £0.99
• Iceland Chopped Chilli, 75g, £1.00
• Iceland Sliced Mushrooms, 500g, £1.00
• Iceland Garden Peas, 800g, £1.00
• Iceland Carrot & Swede Mash, 450g, £1.00
• Iceland Carrot Batons, 800g, £1.00
• Iceland Butternut Squash, 500g, £1.00

Supermarket price comparisons*

To further help with the cost of inflation for instore customers, Iceland and Food Warehouse stores continue to accept Government School vouchers during the Easter holidays, supporting as many families as possible.