Aug 6th, 2019
6 mins

Erudus goes forth to revolutionise food industry data with latest integration

Jon Shayler, chief operating officer at Erudus

Erudus is continuing to cement its position as the industry’s leading provider of food product data after announcing an integration partnership with Fourth.

Fourth is the UK’s leading hospitality platform.

The partnership means customers of Fourth’s recipe and menu engineering software can benefit from up-to-date product information sourced directly from the Erudus data pool.

It also increases efficiency and provides a smoother process for building and amending meals and menus.

And SA Brains, Wales’ biggest brewer and hospitality company, and its wholesaler Castell Howell, have already noticed the benefits of the integration.

Alan Todd, head of food and pub partnerships at Brains, said “We now have a completely transparent link direct from the manufacturer of our ingredients right through to our all-important customers.

“The integration of Erudus into our recipe building platform from Fourth has coincided with our link to providing better allergen information through Tenkites. By integrating this into the websites of our food led managed sites we can ensure complete allergen visibility for our customers when making menu choices.

“Our industry leading approach shows our business’ true commitment to customer service and food safety.”

Martyn Simpson, new product administrator at Castell Howell, said: “It is great that SA Brains customers can now benefit from the information provided by Erudus.

“With allergy care and dietary requirement more important in the food industry than they have ever been before, it gives peace of mind to customer and caterer alike that the information provided is up to date and accurate.”

Jon Shayler, chief operating officer at Erudus, believes his company partnering with foodservice tech companies is hugely beneficial to all manufacturers, wholesalers and caterers.

He said: “Fourth is well-respected in foodservice and we’re thrilled its customers now have the chance to overcome a significant hurdle in dealing with the challenges presented in food specifications.

“The ability to instantly view and communicate nutritional and allergen information is growing in importance each day.

“Those with access to Erudus’ data pool, either directly or via a third-party app such as Fourth, benefit by being safe in the knowledge that the specifications they are reviewing have been inputted by the manufacturer directly.

“Integration partnerships such as this allow for data to be pushed further, which means manufacturers enter their information once and it’s then pulled into additional software used by the industry.

“The amount of time saved by everyone in the supply chain from repeated uploads is huge.

“This is the latest integration partnership for Erudus and we have plans for more in the coming weeks and months.”

Adrian Chalmers, director of data and technical consulting at Fourth, added: “Gaining up-to-date and accurate nutritional and allergen data has been a real challenge for our customers over many years, resulting in nervousness around making data public.  This partnership eliminates manual checking and input of information for our joint customers, leading to confidence in the data being shared as well as saving time and energy for the operational teams in managing that data.

“We look forward to sharing this new approach with many more of our customers and to making their lives simpler and releasing them to focus more time on their own customer activities.”

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