Nov 23rd, 2023
4 mins
Europe’s largest ice manufacturer and supplier, The Ice Co, launches its new ice bath.
Europe’s largest ice manufacturer and supplier, The Ice Co, has launched a brand-new ice bath, available to consumers now.
The ice bath will retail for an RRP of £125 and is 80cm height x 75cm width, including a five-layer thermal cooling technology, thermo lid to maintain a steady temperature, an inflatable top ring for extra support and comes in a portable lightweight design. It has removable legs for quick and easy storage and is easy to clean with UV resistant PVC lining.
The launch comes in response to this year’s sudden surge in popularity for cold water immersion therapy. Searches for ‘the benefits of ice baths’ have increased by 21%, and ‘ice bath’ has seen a 148% increase in the last 12 months. The trend has been boosted by a number of celebrities embracing the wellness movement too.
Head of Marketing at The Ice Co, Lucy Redman, commented: “We’re so excited to launch our new ice baths to the public and to enter this new market. It’s an entirely new venture for The Ice Co., yet one we see as a natural fit to extend our product offering for consumers. Our ice baths go hand in hand with our best-selling product, Party Ice, which can be used to cool down the temperature of the water in the ice bath.”
Taking the plunge in an ice bath can help recovery post work out and relieve aching muscles by helping to reduce further swelling, as proven by athletes and sports stars. When coupled with breathing techniques, ice baths are also known to reduce stress and anxiety and boost the immune system, helping protect bodies from illness.
Launched in time for Christmas gifting season and in anticipation for January’s health-conscious consumers, The Ice Co’s ice baths will be available to order from: https://theiceco.shop.
For more information, how to set up and usage and safety tips visit the Ice Co website.
