Those eagle-eyed members will have seen that for the second year running the BFFF Retail Product of the Year, in our Awards, went to a free-from product.
2019 saw Yorica’s Double Chocolate Cookie 14 Allergen Free Frozen Dessert take the title and now we have Crown Foods No Duck Chinese Selection product taking the accolade this year.
This really demonstrates the quality of products that the free-from sector is now bringing to the market.
With consumers now seeking products that make a positive contribution to their health the future for many areas of free-from look very positive.
As we see ranges expand, not only from start up companies, but also mainstream players in the market, then free-from, vegan and meat-free categories will become even more important.
The recent purchase of Dutch meat free producer Vivera by Brazilian meat producer JBS is perhaps a sign of things to come.