by BFFF
Jan 24th, 2024
3 mins
BFFF

Members may be interested in attending a free webinar hosted by Roythornes Solicitors on a the very topical subject of ‘Green washing’.

There has been a rapid increase in the application and use of eco-labels and claims by food and drink businesses that their products are ‘environmentally friendly’. Consumer pressure and retailer strategies have forced many food manufacturers to rethink their recent promotional strategies. But the danger of ‘greenwashing’ is never far away, and new guidelines mean that manufacturers need to take much more care about claims they make. The Competition and Marketing Authority’s ‘Green Claims Code’ is already out there and regulation could well follow. With potentially much stronger enforcement measures on the way, food manufacturers need to be working now on their claims and ensuring their supply chains are as compliant as they are. In an insightful webinar with practical examples and guidance, the Regulatory team from Roythornes will summarise the current position and take a look into what could be a more regulated future in relation to ‘green’ claims and food products.

  • What the Green Claims Code says about food and drink products
  • What the powers the CMA already has over food businesses
  • Anticipated shifts in the regulatory landscape

To register for this free and insightful webinar please follow this link

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