Vypr has partnered with the British Frozen Food Federation (BFFF) to offer an in-depth look at the frozen food sector, uncovering key trends and consumer preferences that are reshaping this category. Drawing from insights gathered across a panel of over 80,000 UK consumers, this report highlights the real barriers and motivations impacting frozen food choices; from limited freezer space to the appeal of sustainable, waste-reducing options.

With consumer priorities shifting in response to rising living costs, there’s a renewed focus on the convenience and value that frozen foods provide. Yet, challenges remain. Through our partnership with BFFF, we’ve pinpointed the actionable strategies retailers can use to adapt to these trends and meet evolving demands. This report serves as a preview of the full insights coming in January 2025, designed to help brands get ahead in an increasingly competitive space.

Key Insights You’ll Discover:

• Freezer Space Constraints: 85% of consumers limit their frozen food purchases due to insufficient freezer capacity – a critical barrier to address for broader adoption.
• Demand for Variety and Promotions: 46% are seeking greater product variety, with younger shoppers prioritising clearer labelling and better placement in-store.
• Reducing Waste with Frozen Foods: 44% believe frozen options help control portions and reduce food waste, resonating with the growing focus on sustainable choices.

Be among the first to access these insights from Vypr and BFFF. Download the report today to start building a frozen food strategy that aligns with tomorrow’s consumer needs, with full, in-depth findings coming this January 2025.

Download the Report here