International ice cream company Froneri announces extension of longstanding partnership with Center Parcs as their branded ice cream partner. The new five-year deal will commence from January 2025.

Center Parcs, renowned for its family-friendly short breaks across the UK and Ireland, is the perfect setting for Froneri’s premium ice cream range. As part of the deal, Froneri’s leading brands will be available across the six UK and Ireland villages, including Sherwood Forest, Longleat Forest and Elveden Forest.

The carefully selected ice cream brands—Kelly’s of Cornwall, Cadbury, Oreo, Rowntree’s and Nuii—are aligned with the growing demand for convenient, handheld snacks. Guests can find these treats at key locations throughout the resorts.

Kelly’s of Cornwall, crafted with locally sourced whole cream and clotted cream, will be available at the resort’s parlours and in restaurants such as The Pancake House, Huck’s, Rajinda Pradesh, and the Sports Café.

Cadbury, a household name in ice cream, will offer popular treats like Dairy Milk Sticks, Crunchie Blast Sticks, and the iconic Flake 99 Cone across all Parc Markets.

Rowntree’s, the UK’s number one ice lolly brand, is an ideal choice for those enjoying the Subtropical Swimming Paradise or stopping by leisure kiosks.

Oreo ice cream, the fastest-growing brand in the ice cream category, taps into the snacking trend with its ice cream sandwiches available at multiple shops across the villages.

Nuii will satisfy guests looking for indulgent, adventurous flavours, inspired by far-off destinations, offering a premium ice cream experience for those seeking something special.

This partnership perfectly blends the magic of Center Parcs with Froneri’s premium ice cream offerings, ensuring a memorable treat for every guest.

“We couldn’t be more excited to extend our partnership with Center Parcs. Our commitment to bringing enjoyment to families of all ages has always been at the heart of what we do at Froneri, and the Center Parcs guests will once again, have access to the very best ice cream – an irresistible treat for every moment,” said Gareth Ropke – Froneri National Account Manager, HORECA & Leisure.

“I’m pleased to announce another extension to our partnership with Froneri. They are a long-standing partner to Center Parcs and our guests love the quality and variety they bring to our villages. I look forward to working with them and developing the range over the years,” said Martyn Smith – Center Parcs’ Head of Procurement.