Oct 1st, 2024
2 mins
GS1 UK have announced that they’ve completed a pilot programme with over 50 brands and are now working with their wider membership to accelerate adoption of their QR codes.
The collaboration with leading UK retailers, including Tesco, prepares for point-of-sale scanning, allowing businesses to connect their products’ unique identity to multiple online sources of enriched, real-time content. They can be scanned by smartphones, and at the point of sale, enabling capabilities far beyond what a standard barcode can offer today.
With almost 98 per cent of all UK adults now owning a smartphone, this has the potential to transform the way businesses share information, ushering in a new era of supply chain efficiency, transparency and enhanced consumer experiences.
QR codes powered by GS1 are now being tested in 48 countries, representing 88% of the world’s GDP. Globally, GS1 aims to ensure a comprehensive rollout by 2027 and many leading household brands including PepsiCo, Walmart, P&G, Loreal and Amazon are already onboard.
You can read more here
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